MG-Roewe: Capturing A Mass Market With Niche Marketing

MG, Simon, Transportation — March 11, 2010 at 4:14 pm

Props to the guys handling the marketing for MG-Roewe, for they know what we’ve said for some time at enovate: the 80’s generation are not a homogenous mass market. A quick overview of the changing marketing content and tactics show how the MG 3SW was introduced as a mass product for an aspirational white collar worker from the 80’s generation, but overtime (and as MG-Roewe expanded it’s range of models)...

MG-Roewe: Capturing A Mass Market With Niche Marketing

March 11th, 2010 | MG, Simon, Transportation | Read More

John Solomon’s Live Blog From Mobile Youth Malaysia

Enovate director John Solomon is in Kuala Lumpur for Mobile Youth’s Unconference Malaysia. He’ll be alongside Graham Brown (UK), Ian Stewart (Singapore), Muhhamad Faisal (Indonesia), Samyak Chakrabarty (Mumbai), Bernard Hor (Malaysia), and Niki Cheong (Malaysia) discussing all things Asian...

March 11th, 2010 | Events, John | Read More

Shanghai Metro: 9 Million Eyes For Your Brand

Shanghai’s Metro has received a stream of unfavorable publicity over the last months. On December 22, two trains collided. Shanghai’s artery, Line 8, still can’t handle the hordes of passengers. Line 2’s new station, Zhangjiang, proved poorly designed and equally incapable of...

March 10th, 2010 | Jermaine, Transportation | Read More

Novo Mania Recap

Last week eno put on a great show at Novo Mania, China’s first street fashion trade show. The event was spearheaded by Novo, the company that created the Novo concept store in various Chinese cities. We were honored to have Sonnet (十四行詩), Momo, Little Nature (小自然), Pinkberry, Yin...

March 9th, 2010 | Art, Faye, Music | Read More

enovate and Greennovate Launch 2010 Chinese Youth Green Values Report

Throughout the months of November and December, enovate and Greennovate teamed up to conduct the first ever Chinese youth focused environmental study. In our research efforts, we managed to capture 400 unique Chinese youth voices in our surveys and in-depth interviews. These voices represent China’s...

March 9th, 2010 | Enovate Reports, Green China, Joey | Read More

China In Force At Texas Music Festival

Six of China’s biggest names in rock will be playing Texas’ South by Southwest music festival (aka SXSW). SXSW is easily one of the United States’ biggest festivals. It’s a four day event with over 1,400 performers playing roughly 80 venues. On March 20, Carsick Cars, P.K. 14,...

March 9th, 2010 | Music, Nick | Read More

This Week’s Theme: Transportation

For this week’s theme, we’ll be looking into all things transportation. Faithful readers will have picked up on our enthusiasm for, and involvement with local bike culture; however, this week we’ll have a much wider scope. Expect cars, scooters, trains, buses, gas-powered, electric-powered,...

March 8th, 2010 | Nick, Transportation | Read More

E-readership On The Rise: Will Cell Phone Novels Replace Books?

We’ve been keeping up with a growing trend: Cell Phone Novels. For more, check out Joey’s article on PSFK. Cell phone novels (手机小说, Shou Ji Xiao Shuo) have increased in popularity over the years owing to the rise of smart phones, mp3/4 players, PSPs, etc. Their cultural roots...

March 5th, 2010 | Shanda, Simon, Technology | Read More

enovate Launches 2010 China Emerging Consumer Trends Report

enovate is proud to announce the release of our 2010 Chinese Emerging Consumer Trends Report. Read through our press release, check out our teaser slideshare, and sign-up to receive a copy of the full report in your inbox! CHINA CONSUMER INSIGHTS AND STRATEGY FIRM, ENOVATE, RELEASES TOP 2010 CHINA...

March 2nd, 2010 | Enovate Reports | Read More

Seven For All Mankind: Successful China Brand Buzz 101

LA denim brand ‘7 For All Mankind’ recently launched a new Beijing boutique and with plans for another 3 stores to open within the year, Seven is set to make waves amongst China’s socialites and fashion-forward alike. 7FAM, part of the VF brand family, recently held a party to preview...

February 26th, 2010 | Celebrities in China, Simon, VF brands | Read More

China In Force At Texas Music Festival

March 9, 2010 12:46
This Week’s Theme: Transportation

March 8, 2010 18:01
E-readership On The Rise: Will Cell Phone Novels Replace Books?

March 5, 2010 13:49
enovate Launches 2010 China Emerging Consumer Trends Report

March 2, 2010 11:32
Seven For All Mankind: Successful China Brand Buzz 101

February 26, 2010 15:39

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