China Youth Tour | Local Flavors and Graffiti Crews in Wuhan

Local flavors: Breakfast an impenetrable market? Breakfast is without a doubt Wuhan’s favorite meal, and sorry Kellogg’s, no morning cereals here. Wuhan is all about local breakfast flavors. Talk to Wuhan’s old or young, trendy or not, and you will hear the same: “breakfast is the most important meal of the day,” or “breakfast is the most enjoyable meal of the day.” When I met up with local graffiti...

China Youth Tour | Local Flavors and Graffiti Crews in Wuhan

September 1st, 2010 | China Youth Tour 2010, Nick, Trends and Insights | Read More

Location Based Marketing Set To Impact Chinese Youth Early Adopters

Location Based Service (LBS) is on the tips of tongues recently amongst Chinese marketers, planners and social media gurus. Others are waiting to see whom will step up and be THE Location Based Service in China. In reality, the service is only a game for people to play and compete in. However, if you...

August 27th, 2010 | Faye, Social Media, Technology, Trends and Insights | Read More

enovate’s Weekly Weibo Round-up

For those of you still new to Weibo, it’s Sina’s Twitter-esque, micro-blogging platform which allows Chinese users to type up to 140 characters, disseminating information across the web. (The name Weibo, or in Chinese: 微博, translates to “micro-blog,” however its most popular pronunciation...

August 24th, 2010 | Beibei, Motorola, Sina Weibo Round-up, Trends and Insights | Read More

Chinese Red Army Singing Pokerface: A Sign of Unpatriotic Youth?

“Red Army can sing every song!” is a statement that has been expressed widely by Chinese netizens after having viewed the video series “Red Army Version XXX.” Songs sung by the Red Army include: “Poker face –Red Army Version,” “Beat it –Red Army Version,” “Bad romance...

August 23rd, 2010 | Jermaine, Trends and Insights, Viral Videos | Read More

Will Celebrity Teachers Expand to China?

A recent trip to Hong Kong introduced me to the interesting phenomenon of ‘celebrity tutors.’ Stepping out into the city, one cannot fail to see huge outdoor ads filling up entire sidewalls of buildings and buses showcasing a slick squad of tutors, promoting exam success rates with perfectly manicured...

August 23rd, 2010 | Celebrity Tutors, Miscellaneous, Simon, Trends and Insights | Read More

enovate’s Weekly Street Shots

Aimed to capture both youth culture and youth fashion trends in Shanghai, our spiffy street team has been running around the city in search of trendy characters, documenting inspiring outfits and asking questions about their interests and fashion insights. Floral tube top jump suit Name: Jiang...

August 19th, 2010 | Phoebe, Trends and Insights, Weekly Street Shots | Read More

A Call For A New Breed of Researcher

“And yet in the early 1960s a curious new notion, just hot enough to inflame the ego, had begun to intrude into the tiny confines of the feature statusphere. It was in the nature of a discovery. This discovery, modest at first, humble, in fact, deferential, you might say, was that it just might...

August 17th, 2010 | Field Notes, Joey, Miscellaneous | Read More

Chinese Hipsters Shopping for Indie Designer Brands Online

Today I was catching up with a friend of enovate, indie photographer Chihmin, to see where he shops online and what items he has purchased recently. He strongly recommended a designer brand online store called Nothing.cn, which features youth focused elements like childhood toys and simple details that...

August 16th, 2010 | Beibei, Online Shopping, Taobao, Trends and Insights | Read More

A New Generation of Chinese ‘Nerdy Guys’

Jermaine Chen is an enovate Research Investigator and very much enjoys mingling online with Chinese Nerds, though offline is anything but a “Nerdy Guy”. A unique niche of young Chinese guys is currently being carved out amongst Post-80’s and Post-90’s Chinese Youth. This is the Nerdy...

August 12th, 2010 | Gaming, Jermaine, Trends and Insights, Viral Videos | Read More

A Visit to the Shanghai Lomography Store

Last week, along with Yarina, a member of our Shanghai Street Team, we braved the pouring rain and walked to the Shanghai Lomography store on Jinxian Road. Upon arrival, worker Xiao Xi led us to the second floor (pictured below) to a lomo-book lounge, in the back of the room sits four lonely looking...

August 12th, 2010 | Art, Lomography, Miscellaneous, Phoebe, Photography, Trends and Insights | Read More

enovate’s Weekly Street Shots

August 19, 2010 17:22
A Call For A New Breed of Researcher

August 17, 2010 13:09
Chinese Hipsters Shopping for Indie Designer Brands Online

August 16, 2010 15:13
A New Generation of Chinese ‘Nerdy Guys’

August 12, 2010 14:51
A Visit to the Shanghai Lomography Store

August 12, 2010 10:54

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