an insights and design firm.
New Pants at the MAO: A Thriving Scene of Chinese Hipsters
Art, Miscellaneous, Music, Phoebe, Trends and Insights — July 29, 2010 at 12:21 pmAfter attending a show at Mao livehouse last Friday, my interest in Chinese youth culture was born anew.
I was in the perfect position to observe our target market firsthand. Feeling refreshed to not to be in a crowd of expats, I was mind blown by how much the local scene has developed, mesmerized by the crowd’s energy, dance moves, chic attire, and especially their confidence. In the beginning, I was just...
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Sweet Girls in the Summer: An Evolving Girly Chinese Fashion Fad
Simon will be taking a bi-weekly delve into on-going trends relating to Chinese youth and placing them into context with...
Jul 8, 2010 16:32
Fashion Trends, Feature I, Miscellaneous, Simon, Trends and Insights
From Passion to Career: Dropping Engineering and Picking Up a Camera
From passion to careers… We’re seeing a growing segment of young creatives turning their passions into careers....
Jun 2, 2010 18:08
Faye, Feature II, Photography
“Reverse Mentoring” to Bridge Generation Gap in Workplace?
enovate’s co-founder Renee will be sharing bi-weekly insights on business related topics. This week’s post highlights...
Jul 9, 2010 14:50
Business, Feature III, Renee, Trends and Insights
Profile of a Shanghai Indie Photographer: Chihmin
During the next two weeks, the enovate offices will be focusing its secondary research on China’s photography landscape....
May 11, 2010 18:28
Feature IIII, Nick, Photography
Recent Articles
New Pants at the MAO: A Thriving Scene of Chinese Hipsters
After attending a show at Mao livehouse last Friday, my interest in Chinese youth culture was born anew.
I was in the perfect position to observe our target market firsthand. Feeling refreshed to not to be in a crowd of expats, I was mind blown by how much the local scene has developed, mesmerized by...
July 29th, 2010 | Art, Miscellaneous, Music, Phoebe, Trends and Insights | Read More
6 Keys For Building Strong Youth Brand Advocates in China
Oh, so you’ve heard about social media? It’s about time. Now that the almost every company on the planet is aware of the importance of social media, let’s take a look at how to use social media to help build youth brand advocates in China. (And if you’re not aware of social media’s importance,...
July 28th, 2010 | Faye, Social Media, Trends and Insights | Read More
China Youth Tour | Changsha After Dark
When the sun is out, most of Changsha’s youth escape the overbearing heat, but come nightfall, everyone emerges from their air-conditioned sanctuaries. Restaurants turn sidewalks into dining rooms as collapsible tables stretch as far as the eye can see. McDonald’s and KFC compete for attention...
July 28th, 2010 | China Youth Tour 2010, Nick, Travel | Read More
China Youth Tour | CouchSurfing Takes Off in China!
It’s been just over 3 weeks since I hit the road on my 4-month tour of China. As mentioned in my previous post, I’ll be CouchSurfing most of the way. It’s a great way to meet locals, and get a glimpse of their lives. My first host was Chandler Han in Wuhan. What a guy!
Chandler is...
July 28th, 2010 | China Youth Tour 2010, Nick, Travel | Read More
enovate’s Weekly Weibo Round-up
For those of you still new to Weibo, it’s Sina’s Twitter-esque, micro-blogging platform which allows Chinese users to type up to 140 characters, disseminating information across the web. (The name Weibo, or in Chinese: 微博, translates to “micro-blog,” however its most popular pronunciation...
July 26th, 2010 | Authors, Beibei, Sina Weibo Round-up | Read More
enovate’s Weekly Viral Video Picks
This week’s viral video pick is the heart melting theme song MV for the movie “Post 80′s.” Enjoy the breath taking view of Hangzhou and read what Jermaine has to say about his pick of the week.
This week a music video called “So Close, So Far” captured the attention of Renren...
July 22nd, 2010 | Jermaine, Trends and Insights, Viral Videos | Read More
Zuo Yuezi: A Time For New Chinese Mothers to Shop Online
Beibei will be following her online shopping passion with a bi-weekly report on new online shopping trends in the market. This week’s topic explores the online shopping trends of new mothers and the un-sustainability of this habit.
As an expecting mother, 9 months of pregnancy is an both an...
July 21st, 2010 | Beibei, Miscellaneous, Online Shopping, Trends and Insights | Read More
Chinese Marriage in New Generations: Materialistic or Frank Practicality?
“I’d rather be crying in a BMW than smiling on the back of a bicycle” said one woman (Ma Nuo) on If You Are the One, the most popular in a new crop of Chinese dating shows. The show has since come under government censorship for polluting the malleable minds of Chinese young people with open...
July 20th, 2010 | Madison, Miscellaneous | Read More
enovate’s Weekly Street Shots
Aimed to capture both youth culture and youth fashion trends in Shanghai, our spiffy street team has been running around the city in search of trendy characters, documenting inspiring outfits and asking questions about their interests and fashion insights.
Mushroom hair
Name: Xi Xi
Age: 29
Loves...
July 14th, 2010 | Phoebe, Trends and Insights, Weekly Street Shots | Read More
Announcing enovate’s 2010 China Youth Tour
Nick here, signing in from Changsha.
I’ve been on the road for a week, and what a week it’s been: playing fooseball with China’s original punks, following a local graffiti crew as they tread along a foot-wide ledge to leave their mark on a bridge, a late night swim in the Yangtze river...
July 13th, 2010 | China Youth Tour 2010, Nick | Read More
- July 22, 2010 18:11
- July 21, 2010 10:29
- July 20, 2010 14:54
- July 14, 2010 17:57
- July 13, 2010 11:38
- In the first picture, everyone in the background s...
- Your adventure looks fantastic!
- Thanks Simon, I will check out Nick's post. Hope i...
- Hey Bob,Thanks for commenting!I think you'd have t...
- Hi Simon, very interesting post and I also appreci...
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latest reports
From our street team’s keen fashion eye and our existing Chinese youth cultural knowledge, we are proud to present our 2010-2011 Chinese Youth Fashion Trends Report.
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.
street shots
Fresh shots from our street team.
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enovate is an insights and design firm located in Shanghai. We combine youth insights and an experienced strategy team to develop solutions for China's youth market. We work with multinational and Asia based brands, agencies, and investors looking to expand in the growing China youth market.
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