There is a Yeti running rampent along the streets of Shanghai. Armed with a pension for fashion, saving the environment, and human flesh, this mythical creature straight from the teeth of the Himalayas has targeted the streets of Shanghai as his new home.
ROLLERSKATERS BEWARE. FAKE-POP SINGERS BEWARE. SMALL, INNOCENT CHILDREN BEWARE.
Yeti is in Shanghai, he hates anti-culture, and he means business….
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From our street team’s keen fashion eye and our existing Chinese youth cultural knowledge, we are proud to present our 2010-2011 Chinese Youth Fashion Trends Report.
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.
Fresh shots from our street team.
Our Chinese Youth Trends & Insights Group provides a discussion and idea sharing platform for like-minded individuals.
thanks to the folks at freedur for keeping us connected.
enovate is an insights and design firm located in Shanghai. We combine youth insights and an experienced strategy team to develop solutions for China's youth market. We work with multinational and Asia based brands, agencies, and investors looking to expand in the growing China youth market.
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1 Comment
Apologies to the poor slob who has to wear that suit after me.