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Articles By: Beibei

Hearts and Hard Seats: Traveling During the Chinese New Year

This morning, I was talking with enoVate senoir designer Kelvin Jin about his plan for the coming Chinese New Year. He and his wife will be going on a ten day trip to Yunan; visiting cities like Lijiang, Kunming, and Tengchong. This will be Kevin’s first time traveling during the Spring Festival. In...
February 2nd, 2010 | Chinese New Year | Read More

Where Do You Shop? Food Purchasing Habits for Tier 1, 2, 3 Cities

Chinese youth living with their parents generally avoid food shopping since their parents taken upon themselves to do it. On the other hand, youth living away from home have no choice but to occasionally stroll the aisles of their local market. Recently, I‘ve been talking with few working young-adults...
January 25th, 2010 | Food Shopping | Read More

Chinese Post-80’s Born Moms Want More than Just Motherhood

The new generation of mothers born since the launch of China’s One-Child Policy in 1979 have been dubbed 辣妈 (lama) or “Spicy Moms.” They express a desire to get their lives back to what it was before their pregnancy, whether it be their job or their looks. Postpartum Pressures The...
January 18th, 2010 | Post 80's Parents | Read More

China in Ten Years? A Nation of Creativity and Innovation

As part of our ongoing series of China in the next decade, enoVate researcher, Beibei contributes her unique viewpoint on a prominent Chinese youth topic to rise over the next ten years: Chinese creativity and innovation. China’s DIY is no longer “DIY, for myself”. Today’s Chinese...
January 4th, 2010 | Trends and Insights | Read More

A Chinese Santa Clause?! Nope! Chinese Netizens Voice Their Opinions

Santa Clause and The Snowman represent two mythical creatures in Christmas lore. However, their odd stories do not always translate well into Chinese culture which is rich with its own history and mythical icons. Thus a poll found here, seeks to find a better Chinese match for Santa Clause. And no, it’s...
December 16th, 2009 | Christmas in China | Read More

Board Games: The Latest Craze for Chinese Youth

For young Chinese “Zhai Nan’s” (宅男) and “Zhai Nv’s” (宅女), playing board games is the latest trend for friendly gatherings, meeting new people and blind dates. According to Legaldaily there are about 500 board game bars in Shanghai. And during July and August 2009,over 200...
December 1st, 2009 | Gaming | Read More

Taobao Looks To Online Video To Better Target Chinese Youth

According to information from CR-NetRatings, video websites in China have approx 103 million registered users and the average time spent on video websites has increased to 7.6 mins. Armed with this knowledge Taobao (China’s premiere online shopping site) has recently launced it’s own video...
November 19th, 2009 | Advertising and Technology | Read More

How Much Does Dating Cost in Chinese Universities? It’s Not Cheap!

Dating in college is the first thing that comes to my mind when talking about relationships and dating amongst Chinese youth. Since dating is the “required course”, most Chinese students are very passionate and willing to spend money on it. Recently, I’ve been talking with a couple of college...
November 12th, 2009 | Relationships and Dating | Read More

Chivas and Coffee!? Some Chinese Youth Say YES!

There is no doubt that coffee’s popularity is rising amongst Chinese youth. Traditional coffee tastes remain quite standard for Chinese youth. Espresso’s, latte’s, cappuccino’s , mocha’s, and of course straight black are the majority flavors of choice. But it’s simple...
November 6th, 2009 | Coffee vs. Tea | Read More

Douban’s Top 8 Mentioned Alcohol Brands…

We’re not blind to the fact that Chinese youth consume alcohol. Popular youth social networking site douban is filled with groups and posts popularizing drinking culture in China. We’ve aggregated some of the most mentioned alcohol brands on douban into a convenient list for you… In...
October 20th, 2009 | Alcohol, Erguotou, Trends and Insights, Tsingtao Beer, Wuliangye | Read More