With no further ado, we bring you enovate’s Weekly Weibo Roundup:

“Lovely young couple with great hearts, their love will last forever!”

2. LG’s “Sweet” Weibo Campaign





In April 2010, LG launched their Sina Weibo page featuring the latest LG Lollipop GD580 phone to target the post 80’s and 90’s Chinese youth. Over 8400 Chinese netizens followed the page. Their most recent campaign “ 甜蜜ME,” translates into “Sweet Me,” a collaboration with Guo Jingming (a pop idol and writer popular amongst post 80’s Chinese youth) along with his team who recently launched China’s supposedly “sweetest youth novel.” Exclusive videos of the “Sweet Me” book signing event attracted many of Guo’s fans at Sina Weibo. LG also released the pictures of “ Sweet Star” campaign to better target young consumers.


3. Han Han’s Magazine “Party” Released




On July 7th, China’s most popular blogger and best-selling writer, Han Han released his new magazine Party. Han argued that underpaid jobs for Chinese writers directly leads to the low quality of writing in China. To make a point as the main editor for Party, he promised higher pay for better quality output. He hopes this will help young writers explore and develop their unique writing styles as well as personal character. Many netizens have posted pictures of their copy of the magazine on Sina Weibo and are saying that they enjoyed the content and are excited to see what happens next with the project.


4. New Reality TV Show Targets Young Female Professionals




A new reality TV show “Looking for Dulala” debuted on July 12th on the Shanghai Dragon TV station. The show aims to assist young graduates in understanding themselves and setting career goals. Companies including L’oreal, COSMOPOLITAN, One foundation and China Life have lined up to recruit the best candidates to fill their vacancies through the show. Their Weibo page has attracted over 4000 followers. One viewer commented,

“I watch the show even though they play it really late at night. It’s worth it- I have learned a lot.”

5. The Cutest Cosplay Ever!




A mother who is a big fan of Arale, a Japanese cartoon character, dressed her daughter up like Arale and posted pictures on her blog. Creative factory reposted it at Sina Weibo where it received over 9000 retweets as netizens expressed their wishes to have a daughter as cute as her!

Beibei will be following her online shopping passion with a bi-weekly report on new online shopping trends in the market. This week’s topic explores the online shopping trends of new mothers and the un-sustainability of this habit.

As an expecting mother, 9 months of pregnancy is an both an exciting and exhausting period of time. In 2009, over 16 million Chinese mothers endured this child bearing passage to give birth to their wondrous bundles of joy. This 9 month period of time often represents 9 months of relative isolation and rest time for Chinese mothers, sparking what has become an unbelievable growth in online purchasing power.

This period of time for expecting Chinese mothers is a traditional period known as 坐月子 (Zuo Yuezi), which translates to “sitting the month”. Chinese people recognize “Zuo Yuezi” as a period when the mother’s body, including hormone levels and uterus size, returns to pre-pregnancy conditions. It usually lasts 30 days, but regional variants may last 60, 90 or as many as 6 months. Tradition specifies a restricted diet and puts limitations on activities considered to be harmful. During Zuo Yuezi, the mother is expected to spend all of her time indoors, much of it in bed, and is prohibited from numerous activities such as bathing, hair-washing etc. Online Chinese shopping sites have come to the rescue for antsy moms-to-be. Because of its convenience, new mothers increasingly go online both to look for necessities and entertainment.

New moms like meeting other moms with a baby of the same age. The BBS of Liba.com, a locally-based white collar household guide, has proven itself as the top online spot for moms to exchange various information including baby education, postpartum recovery etc. Moms post link recommendations in their online groups when they find good-quality baby items online. In addition, they often organize or join certain MSN /QQ online groups which provide another method to share resources and information. Fengli, a 30 year-old new mom who works as an editor at Shanghai Foreign Language Education Press shared the list of items she usually purchases online: early education books as well as other books she enjoys, snacks, toys, a baby seat & desk, diapers, imported milk powders, and other early education tools. Many moms confessed buying clothes and cosmetics for themselves on Taobao.com as they spend more time on their computers.

Aiyingshi.com was frequently mentioned by new Shanghai moms; it is a comprehensive online store selling baby items ranging from toys, formula, food, clothing and accessories.

One Chinese mom says,

“My baby is growing fast and quickly loses interest in his old toys. He has already outgrown his baby bed and now his baby seat too. I have to keep buying new items for him even though I think it’s wasteful and bad for the environment. China lacks second hand websites or markets for baby items, so it is inevitable for us to buy new things”.

Yihaodian.com is where moms go for snacks and imported food. Most expressed contentment with their “buy 100rmb, get free door-to-door delivery service” policy. Sometimes they can even get a better discount than they can shopping at supermarkets. Dangdang.com is another popular site with a wide variety of books to meet the mother’s needs.

Online shopping has certainly made preparing for a baby more convenient and sometimes it’s even cheaper. For these reasons new parents will buy more and more products online. Without a price incentive to create a market for used baby products or disincentive for buying new off the internet, sustainability is taking a back seat. With this increase in online shopping habits during the Zuo Yuezi period, we will be tracking whether or not the recycling habits of new mothers is increasing as well.

Can new mothers be the catalyst for actual sustainable change in China? Time will tell.

With no further ado, we bring you enovate’s Weekly Weibo Roundup.

Huang Xiaoming, one of China’s most popular actors, singer, and model admitted to be dating Angela Yeung Ying, popularly known by her star name Angelababy, a well known model and actress from Hong Kong. He mentioned he will treat his girlfriend like a princess and give her all the best things, but he also hopes that she is fully focused on him and will be considerate in the relationship. Most Chinese netizens were shocked by the news, and  also think the relationship won’t last long since they are both famous pop stars.



2. Predict World Cup 2010 results and win iPhone4

Recently a Sina Weiboer Cai Wensheng, who has been in the online investment industry for over 10 years, personally launched a “Guess World Cup 2010 Results and Win Free iPhone4″ campaign during the Dragon Boat Festival. The first 32 participants who guess the final 4 winning teams (in order from the top) in the 2010 World Cup correctly can all win a free Iphone4. The campaign attracted 26019 participants and received 26200 retweets. Most Chinese netizens think the top 4 teams of 2010 World Cup will be Brazil, Germany, Argentina, and England.


3. Mounted Police Woman from Chongqing



On July 17th, after Chinese Mounted Police Women appeared on the streets of Chongqing, they attracted big crowds because of their beauty. Some drivers from Chongqing even mentioned that it would be lucky to receive a ticket from such a beautiful police women. Chinese netizens also commented, “I hope they don’t get sunburn during work.” “The government should give them money to buy sunblock.”


4. Chinese netizens feel ashamed with Chinese soccer after North Korea scored on Brazil


On June 16^th, the fifth day of FIFA World Cup 2010, North Korea scored 1 goal during their eventual 2 to 1 defeat against Brazil. Chinese media revealed that North Korean soccer players only receive a monthly payment of 12 rmb from their government, and when they were playing games in China, 4-5 players put their money together and could only afford to buy one bottle of Coca Cola. The fact that North Korea scored one goal started a hot discussion on Sina Weibo, including these Chinese netizen quotes: “Those Chinese national players who receive ridiculous high pay from the Chinese national soccer team, what are you worth?” “ I admire Korean soccer players and their spirit.” “We should send the Chinese national team to North Korea to train for at least 6 months a year, if they still cannot get into the World Cup, the government should send them to dig coal!” “When will the Chinese national soccer team stop upsetting their fans?”

5. Barack Obama wrote back to a Chinese citizen?



Li Liangzheng, a Chinese citizen from Chengdu wrote an email to the White House providing a solution for the oil spill in the Gulf of Mexico, 5 days later he received an email from Barack Obama. Li said: “American is far away from us but we should follow the environmental problems closely, I was thinking about solutions for the oil spill. After I found a solution I asked someone to help me translate my letter and send it to the White House, I didn’t expect that he would write back to me.” Chinese netizens think it is probably just an auto reply email, but most are still impressed by the efficient and responsive American government.

Charm Café is a youth focused creative centre located in Zhongshan Bei Lu, the creative street of Hangzhou. They provide a platform for Chinese artists and designers to present and sell their artwork, as well as regularly hosting offline activities to encourage creative thinking amongst Chinese youth. Some of their main activities include monthly West Lake Idea Mart (DIY Mart) and weekly Charm Café creative class and exhibition. They also help with organizing China Hangzhou Cultural & Creative Industry Expo in every October and China International Cartoon and Animation Festival in every May.

Creative class in Charm Cafe

Shu Chang

Shu Chang is co-founder and manager of Chame café. He is 26 years old and studied Finance at Zhejiang University of Finance and Economics. He used to work for Hunan TV station as a TV host for one year, later he worked at a user generated content website for two years. Since he cannot give up his strong passion for youth cultural as well as design, in September 2009 he decided to start Charm café with the Hangzhou government’s support and investment from his partner. His dream is to promote creative culture and encourage creative thinking by educating Chinese youth and providing a platform for creatives from all around China to share and market their products.

Interview

During our weekend trip to Hangzhou, we sat down with Shu Chang and chatted over a few cups of joe. Here are some highlights from the conversation:

How do you describe the current youth culture in Hangzhou?

There is a phrase called “Hang’ Er Feng” which describes a trend following phenomenon in Hangzhou. A lot of young people are following and copying trends from outside of China, but I think it’s good, we can learn by following and copying, at the end we will discover our own style.
Hangzhou is more conservative than Shanghai in terms of accepting new things since we have a very deep and distinctive culture, but I think right now it’s the time for innovation and development based on our original culture.

What is the future outlook of youth culture in Hangzhou?

I think we will still be in the process of learning and copying within the next 3 to 5 years, but you can see there are more and more creative activities and parties in town amongst local youth. In 5 years, you will see much more youth focused indie brands as well as opinion leaders. Local culture will be the key influence and I think we will have our own and distinctive style by then.

With no further ado, we bring you enovate’s Weekly Weibo Roundup.

The recent shocking news of the 11 suicides in Foxconn has blown up and people around the world have raised concerns on the company’s poor corporate ethics and workers’ rights. On Jun 2, 2010 Foxconn Technology Group announced that it will increase its employees’ salaries by 30% to improve its employees’ standard of living after suicides. A new worker’s care hotline has also been introduced.

Young professionals at Sina Weibo felt sad about the suicides but also hope this affair will change the underpaid situation, as well as working environment of factories at the east coast of China.

2. 2010 Highest-Paid City Rankings for Chinese Undergraduates

Sina education channel announced The 2010 Highest-Paid City Rankings for Chinese Undergraduates conducted by MyCos. According to the ranking, the top 10 highest paid cities are: Shenzhen, Guangzhou, Zhuhai, Shanghai, Beijing, Dongguan, Foshan, Hangzhou, Ningbo and Jiangmen. The survey only target students who worked in a company about half an year after graduation. The payment including basic salary, bonus, commissions and allowance.

3. Material girl Ma Nuo’s shows were banned by Chinese government

On June 3rd 2010, SARFT (The State Administration of Radio Film and Television) announced that material girl Ma Nuo’s talk shows will be banned because her moral values are too different from most Chinese audience. Ma Nuo became famous overnight in a reality dating TV show in Jiangsu with her bold speech and materialistic attitude. An unemployed biker boy asked her in the show: “Would you like to go biking around the city with me?” her answer was: “I would rather sit in a BMW and cry.”

Chinese netizens have two contrasting views on this, some people appreciate her honesty and directness, and that the government should allow free speech and different opinions; some people just think she should be banned because her moral value (or the lack thereof) and the way she became famous would bring negative influences to the younger generation.

4. 2012 is coming?

On June 4th, a big hole was found in Zhejiang province. As reported by Youth Times, the sinkhole is just like the one found in Guatemala on May 30th. Chinese young netizens are worried about environmental changes as well as “the end of the world” since the storyline of 2012 was very popular with Chinese audiences last year. A lot of them commented: “The earth is angry,” “2012 is coming,” “Let’s get on the boat,” etc.

5. Message to the future unknown lover from Kevin Tsai

Kevin Tsai is a writer and a TV host for one of the most popular Taiwanese talk shows, Kangxi Laile. He is best known for his role as the talk show host as well as his skillful writings. His recent tweet about relationship received the most reweets from Sina weibo.

“You poured your heart into your former relationship, and you ended up with a broken heart. Then in a new relationship, afraid of getting hurt again, you become very reserved. This means: the last person who broke your heart got the most complete you, while your current significant other only receives your partial attention. If you run a business, your store will definitely close: the worst customer got the best service but the new customer can only get your cold treatment.”

Many young Chinese were previously unaware of the X Games and the sports involved. Compared to music festivals and other events geared toward young people, the X Games is a very new concept for most Chinese youth.  We noticed a large portion of the attendees were there for the first time, and had never before seen such a massive aggregation of international athletes and musicians all working together.  Many of them, while amazed by the impressive skill and daring of the athletes, were far too nervous, and understandably so, to attempt these sports themselves.  Many people were content to wait in line for up to half an hour to play basketball, something they could do any day of the week, than watch some of the best athletes in the world do ridiculously mind-boggling things.

Furthering the ignorance was the organizers’ failure to successfully market the event.  Even the scalpers had no idea what was going on!  The “Huang Niu” (ticket scalpers) were selling tickets at less than 10% of their face value outside the venue.  Perhaps they thought it was the only way to convince potential attendees to buy them.

Showing a Chao Identity

Since extreme sports is part of the Chinese youth chao (hip, trendy) culture, going to the X Games is a good way of demonstrating how chao one can be, even though one may not be very knowledgeable about any of the activities.  The X Games provide a great opportunity for young Chinese to take pictures of themselves and your friends, all wearing their trendiest gear at a cool sporty event, and later post them Renren, Kaixin, Weibo, and various other blogs, so everyone can see how chao they are.

There were also plenty of meinu (beautiful girls) to be found at the Games, as it can be at most any promotional event geared toward a primarily male audience.  Kia car models, Pony show girls and Mountain Dew girls definitely were a highlight for the male audience.  Observe how Nero tweeted his picture (below) with one of the Kia car models.

Brand Presence

All the brands’ advertising booths shared a black background, but beyond that, they were free to customize.  Mountain Dew, for example, earned lot of traffic with their ball game.

Pony was one of the busiest booths because of their basketball machine as well as their free product give-aways.

In 2005, she founded After 17, an online magazine dedicated to giving female artists exposure. Then later, 2006 to 2007 she and fellow photographer boyfriend Patrick Tsai launched the acclaimed My Little Dead Dick project, which ended just before their break up. Her works have since been shown internationally — in galleries and events like France’s Hyeres Photography Festival — as well as frequently appear in publications. She was recently featured alongside photographers like Tim Barber and Peter Sutherland in Shoot: Photography of the Moment.

Be sure to check out her website.

As a reporter and editor, writing was my main form of expression, but I was always interested in more visual creations. Eventually I surrounded myself with several photographer friends. We spent tons of time together, and eventually decided to launch a creative magazine together. Working with them on the mag I started to learn photography and never stopped.

Where did you go from there?

At first photography was just a hobby, but eventually I started shooting for magazines, then brands, and so on. I’m still not accustomed to being a “professional photographer.” I enjoy being involved in many things, so pigeon-holing myself as just a photographer actually goes against what I believe.

What influences your photography, and how does photography influence you?

My photos relate to my personal life. You look at my photos, you’re looking at me. You see the changes in life; the ups and downs. I take fewer pictures when I am bored. I don’t enjoy going out and looking for subjects; I prefer focusing on the people and things around me. But now that I’ve become a freelancer, projects have forced me to get in touch with the people and things that are not related to my life. It’s interesting.

How do the post-80′s generation of “indie” Chinese photographers differ form their predecessors?

Younger Chinese photographers come from a different background, and focus on different themes than past generations. Look at their photographs, and you’ll see much more youth themes. They document their lives and surrounding sub-cultures. It’s much more about us, our personal spaces.

Do you see any notable differences between the emerging Chinese school of indie photographers and their foreign counterparts?

The way I see it, European photographers focus more on ideas and concepts. Meanwhile American photographers are doing great things in fashion, documentary, and “snap shot” photography. You can see the differences in people’s mindset and lifestyles in their photos. Foreign photographers can be simple and direct with their images, meanwhile that goes against the Chinese culture. We’re not simple and direct. Chinese photographers will incorporate seemingly arbitrary elements in pictures.

Trendsetter: Gao Ya

Gao Ya is a college student at a Shanghai music engineering university, but is also passionate about acting. Much of her style influences derive from various genres of Rock music, from AC/DC to Beatles. She aspires to become an art director and clothing designer for films.

“Every night I will think about what I should wear the following day. In the morning I generally spend one hour to dress up and make sure my clothing, bag, accessories, hair style all match. I will stay home all day if I don’t know what I want to wear.”
“Lookbook is a major inspiration in terms of my personal style”
“I always pay attention to details… small little things can make our life interesting” (example: Mahjong bracelet below)

Gao Ya's Mahjong Bracelet

Trend Follower: Zhang Yu

Zhang Yu is a 22 year old Shanghai local, who has spent time studying in Australia. We definitely picked up on his strong international influences. As a high-level trend follower, he’s incredibly passionate about the latest fashion developments and is always ahead of the curve. He admitted to religiously changing his style every 3 months or so to keep it fresh.

“After graduating university in Australia, I flew back to Shanghai. My suitcase was 20 kilos over-weight, and it was all clothing!”
“My fashion philosophy can be summed up in three words: Fast, Accurate, and Decisive.
Fast: You have to be faster than others to be a trend follower!
Accurate: You should choose the right style that fits you, not Fei zhu liu!
Decisive: You need to be decisive when you are shopping. Do not hesitate to buy and don’t think about saving money.”

Zhang Yu circa 2008

Zhang Yu's foray into street fashion

Mass Fashion Prescriber: Mei Ling

Mei Ling is a 20 year old college student at Jiaotong University. As a high school student she was more into sports than fashion. Being on the swim team meant short hair and being in shape was more important than following fashion trends. But as is often the case, a college crush led her to start dolling herself up. Unfortunately, her crush went moved overseas, so she has since gone back to a causal – comfortable style.

“My favorites are comfortable t-shirts and jeans”

“To me, fashion trends are too far-removed, I just can’t keep up with them.”

For those of you still new to Weibo, it’s Sina’s Twitter-like, micro-blogging platform that allows Chinese users to type up to 140 characters and disseminate the information onto the interwebs. (The name Weibo or in Chinese, 微博 translates to “micro-blog,” however its pronunciation is the same as 围脖  or “scarf” in English. The “scarf” translation is the “Weibo” of choice for young Chinese netizens.) It is truly an online force to reckon with. It’s usage is blossoming both online and on mobile platforms. It’s also a great way to keep an instant pulse on Chinese netizens and cultural youth topics. Thus, we’ve set our top Chinese voice, Beibei, into the rapid-fire Sina Weibo world to capture hot Weibo topics and to provide an enovate Chinese voice in this youth dominated platform.

With no further ado, we bring you enovate’s Weekly Weibo Roundup.

1. No Land, No Game!

Not getting any attention from the fairer sex? Buy some property! According to a survey titled The Effect of High Price Property on Single Youths in Guangzhou, only 10% of men cared if a girl had property; meanwhile, 67% of female respondents stated they’d only date guys who either had property, or could afford to buy property. Seeing as Guangzhou’s real estate market prices hit record highs throughout 2009, I offer my sincerest condolences to Guangzhou’s millions of bachelors.

Some have taken the hint, like this Shanghai resident whose vanity has earned him 5 minutes of cyber-fame. He has taken to the web to flaunt multiple properties and calling all guys who can’t afford a similar lifestyle losers.

2. A Lifetime in 90 seconds – a successful viral video from John Lewis

John Lewis’s latest commerical (below) is becoming a hit with Chinese netizens. It artfully and seamlessly chronicles the entire life of a woman in 90 seconds. Since being picked up by the Weibo community, it’s been “Weiboed”  well over 2000 times with positive comments such as “very creative” and “very touching.” Since the video’s release, sales have gone up an astounding 40%. Not too shabby, but I suppose that’s what you’d hope for when dropping an estimated £6 million on producing the commercial. We all think this deserves a tip of the hat. Well done John Lewis.

3. Guangzhou’s Communist Youth League Digs at Generational Differences

Seems like Guangzhou has been busy monitoring its youth lately. Real estate and dating aside, another popular Guangzhou survey has been making its rounds on Weibo. Guangzhou’s Communist Youth League released a report detailing generational differences between those born in the 70′s, 80′s, and 90′s. We’re not sure how necessary surveys were in coming to these general conclusions, but nevertheless, here are some “key findings” that have received the most attention on Weibo:

70′s Generation: workaholics

80′s Generation: celebrate divorce as regularly as marriage

90′s Generation: first kiss in middle school, but want to keep their “first time” for their wedding night.

4. In case you didn’t know…

And just so you know Weibo users have an affinity for humor and design, I bring you one of the most popular images circulating around Weibo these last couple days. They’re by Brazilian designer / illustrator Sergio Bergocce.

5. Nike keeps the buzz going

Nike sure does know how to create a buzz. Their classic line, Nike Sportswear, has a RenRen page boasting over 70,000 friends. In order to leverage and engage this massive community, they’ve teamed NikeiD up with RenRen.com to bring a “creative” feature where RenRen users can flex their creative muscles using some Nike high tops as virtual canvases. Weibo users have been quick to show off their designs to the world. Check out other designs on Nike’s RenRen page, here.

Thus, we’ve set our top Chinese voice, Beibei, into the rapid-fire Sina Weibo world to capture hot Weibo topics and to provide an enovate Chinese voice in this youth dominated platform.

Take note KFC, this is how it’s done.

On April 15, Starbucks ran an eco-minded promotion in which they offered up free coffee for customers bringing their own mugs. Needless to say, word got around and massive crowds turned up claiming their free coffee. Unlike KFC, Starbucks delivered. Those that could endure the often-time frightful hordes (see photo below), left with a cup full of free coffee.

Satisfied and caffeinated, netizens took to Weibo to post “tweets” of approval. As a testament to mobile online connectivity, many took photos on their mobiles and directly uploaded them to various SNS. A semi-competition arose in which people tried to outdo each other with increasingly large mugs. The promotion was quickly dubbed Beiju — a clever play on words: 杯具 (pronounced beiju) means cup, while 悲剧 (also pronounced beiju) means tragedy. Note that in this case, the usage of “tragedy” does not denote a failed promotion by Starbucks, but instead jokingly refers to the epic hordes shoving and elbowing their way to an overwhelmed counter.

We give this promotion a thumbs up! Not only did Starbucks customers walk away happy, but it also turned into a viral success. The event’s original green message may have gotten lost in viral dissemination, but all in all, last week was a good Weibo-PR week for Starbucks.

Ed. Note – This promotion took place in Hong Kong and Macau. Though its success bodes well for future China implementation.

2. Qinghai Earthquake

Recent developments on Weibo personifies the way a nation’s people come together in the wake of adversity. With regards to last week’s earthquake, we’re seeing this take several forms, most notably:

• In the spirit fraternity and camaraderie, a green ribbon commemorating the victims of the Qinghai earthquake has been Weibo’ed by half a million users.
• Weibo has also become a place to gather news as on-the-ground reporters and charity organizations have been keeping people updated on developments, driving strong feelings of sympathy nationwide.
• Thirdly, a Weibo page – created for people to post wishes, and donate money to the recovery effort — has also made Weibo a source for charity.

3. Sorry ladies, Daniel Wu is now married

On April 18, American-born Chinese superstar announced on his blog that he and Hong Kong based model / actress, Lisa S, tied the knot. That’s right ladies, he’s officially off the market. I’m battling tears as I share this devastating news. Going against nearly every traditional Chinese custom, the wedding was kept small and modest in an obscure South African forest.

Weibo has been overrun with girls (and even some guys) venting their sorrows, but the ceremony itself has peaked an interest in “alternative weddings.” Will we be seeing baijiu and nicotine fueled weddings replaced by exotic marital getaways? Not as long as the tradition of mom and dad footing the wedding bill remains…

4. Go Lala Go

Sina Weibo is quickly turning into my source for movie reviews. The sheer number of people commenting makes for a relatively fair review.

China’s most recent theatrical release was book-turned-film, Go Lala Go. Popular amongst China’s white collar class, the story chronicles a hardworking, young woman making her way up the corporate ladder of a Fortune 500 company. The book is becoming a staple for middle to upper class urban homes.

Unfortunately for director / actress Xu Jinglei, last week’s eagerly awaited release was met with stark criticism on Weibo. Enovate team member, Leon, attended a screening only to go home and Weibo these comments:

“The whole movie is just a long commercial, plus I can’t believe how obvious all the product placements are!”
“Xu looks too old to play Du Lala, she is out of shape with a lot of wrinkles!”
“The whole movie is pretty much just telling the story of innocent office girl turning into sexy office lady.”

Can a movie recover from harsh Weibo reviews?

5. Nic Li Chen’s philosophy

Popular TV host and youth culture icon, Nic Li Chen, Weibo’ed this proclomiation about men’s relationship with the fairer sex. It’s since been reposted several thousand times. Some are outraged, some agree.

“When guys are over 30 years old, they have a successful career, they’re mature and attractive. They start to dislike the woman who accompanied him and conquered difficulties with him. Man is sometimes like onions: if you want to see his heart you have to peel away his skin. While peeling away the layers, she cries. At last when there are no more layers, she finally realizes the onion doesn’t have heart.”