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Articles By: Matt

Analysis: China’s Lively Alcohol Scene

enoVate has been investigating China’s alcohol market. Anyone who is in the industry will understand the attraction of China’s growing market and, as we detail below, there is good reason to watch this market’s developments. The Beer Market: Consolidation and Competition Unlike the...
November 2nd, 2009 | Alcohol, China Design, Creativity and Design, Suntory, Taiwan Beer, Trends and Insights, Tsingtao Beer, Wuliangye | Read More

Flooded with Fake Wines!

Have you heard the rumors about fake wine in China? At least in Shanghai, it’s hard to walk a block and not see a wine store. Eventually, you start to wonder about possible quality control issues. Is this little shack of a wine store really selling “authentic” French product? So today we at enoVate...
October 28th, 2009 | Alcohol, Miscellaneous, Trends and Insights | Read More

China’s Oldest Beer Aims for National Dominance

When you live in China, you drink a lot of Tsingtao. Many times it’s not on purpose. The beer is just available pretty much everywhere you go. But, yesterday, I stumbled upon this: Ignore for a second the intrinsic aesthetic value of the image, what about that date at the bottom? 1900! 109 Years...
October 22nd, 2009 | Alcohol, China Design, Creativity and Design, Design Thinking, Miscellaneous, Trends and Insights | Read More

The Power of Cosmetics in China

Cosmetics are invariably the first thing you encounter when you walk into a department store. As fellow enoVate extraordinaire Simon exclaimed when he walked into our local Shanghai department store, “There are so many different brands!” There are numerous reasons for cosmetics prime placement on...
October 15th, 2009 | China Design, L'Oreal, MAC, Maybelline, Miscellaneous, Shisedo, Trends and Insights | Read More

Are Celebrity Endorsements in China Even Worth It?

This author has been trying to delve in the economics of celebrity endorsements. It’s one murky world! First and most importantly, celebrity endorsements are as much art as science. While some marketing professors and other thinkers have tinkered with a way to measure the effectiveness of an endorsement...
September 24th, 2009 | Celebrities in China, Creativity and Design, Semir, Trends and Insights | Read More

“Brands, sit in the correct seat!”

The following blog is by Ren, a graphic designer at Chinese fashion label JNBY and now a contributor for enoVate. One day, as I drank coke, I suddenly thought of 非常可乐(Future cola, a local soft drink brand). Then I was thinking about how they lost their market share in tier one and tier two cities....
September 24th, 2009 | China Design, Creativity and Design, Design Thinking | Read More

This Summer’s Best/Worst Show? At Least Influential Marketing

This article is a translation of a piece by enoVate’s new in house marketing guru, Leon. Leon will be analyzing the local market with us so expect more from him! In the world of endorsements, this summer will be remembered for the idol drama “一起来看流星雨” (Let’s go to see the...
September 24th, 2009 | Celebrities in China, Trends and Insights | Read More

Taobao item of the DAY: Shanzhai Yoda

Taobao….what a joy. You can get lost of the site so easily. Since its ecommerce week here at enoVate we wanted to highlight some of those often overlooked corners of taobao and the wonders you can find with a little digging. And what is better than Shanzhai YODAs! This Yoda doesn’t strike...
August 25th, 2009 | Miscellaneous, Taobao | Read More

Will Li Ning’s Green Shoe Be A Success in China?

Today more and more sports brands have begun to create green products to attract the eco friendly crowd. This year Li Ning announced the release of an eco friendly shoe to compete with Nike and Adidas. Take a look at Li Ning’s “Green 001″ a shoe recently released in Spring 09. The Green...
August 20th, 2009 | China Design, Creativity and Design, Eco-Products in China, Running | Read More

Will you pay more for eco friendly products?

As we noted in our post yesterday, many young Chinese still don’t associate many brands with eco friendly products. But that doesn’t mean that they aren’t interested in similar products! Yesterday enoVate’s Street Team hit the mall to interview young Chinese about their attitudes...
August 20th, 2009 | China Design, Design Thinking, Eco-Products in China | Read More