MG-Roewe: Capturing A Mass Market With Niche Marketing

Props to the guys handling the marketing for MG-Roewe, for they know what we’ve said for some time at enovate: the 80’s generation are not a homogenous mass market. A quick overview of the changing marketing content and tactics show how the MG 3SW was introduced as a mass product for an aspirational...

March 11th, 2010 | MG, Simon, Transportation | Read More

Shanghai Metro: 9 Million Eyes For Your Brand

Shanghai’s Metro has received a stream of unfavorable publicity over the last months. On December 22, two trains collided. Shanghai’s artery, Line 8, still can’t handle the hordes of passengers. Line 2’s new station, Zhangjiang, proved poorly designed and equally incapable of...

March 10th, 2010 | Jermaine, Transportation | Read More

Novo Mania Recap

Last week eno put on a great show at Novo Mania, China’s first street fashion trade show. The event was spearheaded by Novo, the company that created the Novo concept store in various Chinese cities. We were honored to have Sonnet (十四行詩), Momo, Little Nature (小自然), Pinkberry, Yin...

March 9th, 2010 | Art, Faye, Music | Read More

China In Force At Texas Music Festival

Six of China’s biggest names in rock will be playing Texas’ South by Southwest music festival (aka SXSW). SXSW is easily one of the United States’ biggest festivals. It’s a four day event with over 1,400 performers playing roughly 80 venues. On March 20, Carsick Cars, P.K. 14,...

March 9th, 2010 | Music, Nick | Read More

This Week’s Theme: Transportation

For this week’s theme, we’ll be looking into all things transportation. Faithful readers will have picked up on our enthusiasm for, and involvement with local bike culture; however, this week we’ll have a much wider scope. Expect cars, scooters, trains, buses, gas-powered, electric-powered,...

March 8th, 2010 | Nick, Transportation | Read More

Happy Chinese New Year!

Things will be quiet around here as China comes to a halt to celebrate the Chinese New Year. See you in a week!

February 14th, 2010 | Miscellaneous | Read More

Shike: A New Marketing Model Thrives in Beijing

Beijing trend-spotter, cool-hunter and documentarian, Alessadro De Toni, comes through with an inside look at a new model for online marketing and shopping. Shike (试客) means “testing customer,” and is now a registered trademark and a new business model launched just a few days ago in Beijing....

February 3rd, 2010 | Advertising and Technology | Read More

Repost: 70’s, 80’s, 90’s Generational Differences as Seen By Chinese Blogger

I have a rule: don’t go online for at least an hour before sleeping. As usual, I broke that rule last night. I went straight for the work inbox (always a surefire way to delay sleep for a couple hours), and found this gem from Joey. Kept me laughing the whole way through. A Nciku blogger, Cherrybeckham,...

January 28th, 2010 | Miscellaneous | Read More

Thanks Carrefour: The Evolution of Grocery Shopping

enoVate’s own, Faye, gives a first person experience of the evolution of supermarkets since her childhood in the 80’s I still remember how big a deal it was when LianHua opened a supermarket in my neighborhood in the 80’s. Before then, it was completely unthinkable for us to go into...

January 27th, 2010 | Food Shopping | Read More

Old and New: How Will China’s Newborns Juggle Old and New?

Helen Lee, a new enoVate contributor, offers a unique perspective on kids being raised with both traditional and modern values. She is herself a Post-80’s consumer. She knows what’s up. The effects of the one-child policy, combined with two decades of tremendous economic growth, have established...

January 20th, 2010 | Post 80's Parents | Read More

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Articles By: Nick