Will Li Ning’s Green Shoe Be A Success in China?

Posted: August 20th, 2009 | Author: Matt | Filed under: China Design, Creativity and Design, Eco-Products in China, Running | Tags: , , , , , , | 3 Comments »

Today more and more sports brands have begun to create green products to attract the eco friendly crowd.
This year Li Ning announced the release of an eco friendly shoe to compete with Nike and Adidas. Take a look at Li Ning’s “Green 001″ a shoe recently released in Spring 09.

kenyan1

The Green 001 shoe is itself a success in eco friendly design. The shoe body, insoles and shoelaces use natural eco-friendly materials such as paper materials and better cottons.The “Green 001″ also comes with a unique shoebox that showcases a new logo and the slogan “ONLY ONE EARTH.”  There are pictures of endangered animals on the bottom of the box. In addition, a picture of  Maathai, a Kenyan environmental activist and winner of the Nobel Peace prize, is printed on the box. Yup, you get it, this is one GREEN shoe.

3 Comments on “Will Li Ning’s Green Shoe Be A Success in China?”

  1. 1 Ed said at 4:38 pm on August 20th, 2009:

    This is very interesting post, thank you for information. Lady very funny and interesting.

  2. 2 Li Ning’s Green Shoe Released in China - PSFK said at 1:58 pm on August 21st, 2009:

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