an insights and design firm.
Archive for the ‘Joey’ Category
Inserting Chaos Into Research
Joey is enovate’s Senior Research Analyst. He may sometimes appear to be in a chaotic state of mind, yet he has everything under control. .
I’m in the thick of an immersion journey, shoulders loaded with a camera bag and a backpack, my left hand holding my data sheets and an A5 notebook,...
July 7th, 2010 | Authors, Field Notes, Joey, Miscellaneous | Read More
Photography: A Gateway Hobby in China
Over the past 3 months, core members of the enovate insights team were immersed in a research project investigating the RC Hobby community in Shanghai. This community is a tight-knit group of passionate tinkerers and adventure-seeking garage dwellers spanning all ages and demographics. In our research...
May 24th, 2010 | Canon, Joey, Photography | Read More
enovate Releases 2010-2011 Chinese Youth Fashion Trends Report
Analyzing fashion trends in China is a complex task. What is one of our methods you ask? Well, let’s first take a look back…
Over a year ago, we created our first street team in Shanghai. Our Shanghai street team consists of three to four Chinese youth college students, selected for their...
April 28th, 2010 | Enovate Reports, Fashion Trends, Joey | Read More
Will Mobile Devices One Day Replace Televisions In China?
In today’s cross-functional society, will we see a day where a mobile carrier is on an even pedestal as a television station, or movie and television content is displayed exclusively on a mobile phone?
It might be closer than you think.
China Mobile is taking a bold step into this potentially...
April 2nd, 2010 | Joey, Mobile | Read More
China’s Mobile Landscape
Imagine the most powerful, transformative, and socially accepted consumer category in modern China. The Internet? Perhaps. Online social networks? A capable choice. Add cutting edge, hand-held, untethered technology to those former categories and the power of Mobile now becomes more clear. Undoubtedly,...
March 29th, 2010 | Joey, Mobile | Read More
enovate and Greennovate Launch 2010 Chinese Youth Green Values Report
Throughout the months of November and December, enovate and Greennovate teamed up to conduct the first ever Chinese youth focused environmental study. In our research efforts, we managed to capture 400 unique Chinese youth voices in our surveys and in-depth interviews. These voices represent China’s...
March 9th, 2010 | Enovate Reports, Green China, Joey | Read More
Shanghai’s Bike Rental System Set to Transform City’s Biking Landscape
We’ve had our eye firmly fixed on bike culture in Chinese society over the past month, charging our ethnographic electrodes, allowing us to notice something interesting springing up along Shanghai’s sidewalks: a Forever powered bike rental system.
(photo credit, tokyocraiger)
Shanghai has...
February 22nd, 2010 | Joey, Shanghai Forever Bicycle Company, Trends and Insights | Read More
- In the first picture, everyone in the background s...
- Your adventure looks fantastic!
- Thanks Simon, I will check out Nick's post. Hope i...
- Hey Bob,Thanks for commenting!I think you'd have t...
- Hi Simon, very interesting post and I also appreci...
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latest reports
From our street team’s keen fashion eye and our existing Chinese youth cultural knowledge, we are proud to present our 2010-2011 Chinese Youth Fashion Trends Report.
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.
street shots
Fresh shots from our street team.
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Our Chinese Youth Trends & Insights Group provides a discussion and idea sharing platform for like-minded individuals.
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