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Archive for the ‘Simon’ Category

Sweet Girls in the Summer: An Evolving Girly Chinese Fashion Fad

Sweet Girls in the Summer: An Evolving Girly Chinese Fashion Fad
Simon will be taking a bi-weekly delve into on-going trends relating to Chinese youth and placing them into context with their Pan-asian brethrens. This week’s post investigates in China’s emerging summer fad: ‘sweet girls’ in straw hats! Summer is here and Shanghai is boiling....
July 8th, 2010 | Fashion Trends, Feature I, Miscellaneous, Simon, Trends and Insights | Read More

Why Chinese Youth Don’t Play Football (And How To Fix This)

Why Chinese Youth Don
For those based in China, you may have noticed that right now everyone LOVES watching football. Some girls are even seeking men to watch the games with them. And although Chinese fans are happy to adopt a team for the World Cup, it has also has them thinking more and more about the unsatisfactory state...
June 24th, 2010 | Nike, Simon, Weekly Themes, World Cup | Read More

Zhongxing Fashion: China’s Homegrown Tomboy Style

Zhongxing Fashion: China
Androgyny and fashion have a well-documented history — one that owes much to the sixties and British supermodel Twiggy. Yet despite its strong British roots, gender-bending fashion has taken on a life of its own in China. Sites like MCC (“Make Cute Club”) are large online fashion...
April 27th, 2010 | Fashion Trends, Simon | Read More

MG-Roewe: Capturing A Mass Market With Niche Marketing

MG-Roewe: Capturing A Mass Market With Niche Marketing
Props to the guys handling the marketing for MG-Roewe, for they know what we’ve been preaching for some time: the 80’s generation are not a homogenous mass market. A quick overview of the changing marketing content and tactics show how the MG 3SW was introduced as a mass product for an aspirational...
March 11th, 2010 | MG, Simon, Transportation | Read More

E-readership On The Rise: Will Cell Phone Novels Replace Books?

E-readership On The Rise: Will Cell Phone Novels Replace Books?
We’ve been keeping up with a growing trend: Cell Phone Novels. For more, check out Joey’s article on PSFK. Cell phone novels (手机小说, Shou Ji Xiao Shuo) have increased in popularity over the years owing to the rise of smart phones, mp3/4 players, PSPs, etc. Their cultural roots...
March 5th, 2010 | Shanda, Simon, Technology | Read More

Seven For All Mankind: Successful China Brand Buzz 101

Seven For All Mankind: Successful China Brand Buzz 101
LA denim brand ’7 For All Mankind’ recently launched a new Beijing boutique and with plans for another 3 stores to open within the year, Seven is set to make waves amongst China’s socialites and fashion-forward alike. 7FAM, part of the VF brand family, recently held a party to preview...
February 26th, 2010 | Celebrities in China, Simon, VF brands | Read More

“He Sui Pian” – Chinese Films Hope to Heat Up Local Film Industry

"He Sui Pian" - Chinese Films Hope to Heat Up Local Film Industry
With Chinese New Year directly around the corner, the local film industry is once again bracing for its busiest time of year. Despite only being two months into the year 2010, the Chinese film industry has encountered more than its share of publicity. Most notably coming from the success and controversy...
February 10th, 2010 | Chinese New Year, Film, Simon | Read More

“Night running is a world for young people…”

"Night running is a world for young people..."
如果说，清晨跑步的基本上是老年人的话，那夜跑则是年轻人的天下。 If we say, early morning running is essentially for old people, then night running is a world for young people. ‘Night running groups’ [夜跑团] are small groups of young Chinese men and women for whom...
August 5th, 2009 | Running, Simon, Trends and Insights | Read More