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Archive for the ‘Brands’ Category

MG-Roewe: Capturing A Mass Market With Niche Marketing

MG-Roewe: Capturing A Mass Market With Niche Marketing
Props to the guys handling the marketing for MG-Roewe, for they know what we’ve said for some time at enovate: the 80’s generation are not a homogenous mass market. A quick overview of the changing marketing content and tactics show how the MG 3SW was introduced as a mass product for an aspirational...
March 11th, 2010 | MG, Simon, Transportation | Read More

E-readership On The Rise: Will Cell Phone Novels Replace Books?

E-readership On The Rise: Will Cell Phone Novels Replace Books?
We’ve been keeping up with a growing trend: Cell Phone Novels. For more, check out Joey’s article on PSFK. Cell phone novels (手机小说, Shou Ji Xiao Shuo) have increased in popularity over the years owing to the rise of smart phones, mp3/4 players, PSPs, etc. Their cultural roots...
March 5th, 2010 | Shanda, Simon, Technology | Read More

Seven For All Mankind: Successful China Brand Buzz 101

Seven For All Mankind: Successful China Brand Buzz 101
LA denim brand ‘7 For All Mankind’ recently launched a new Beijing boutique and with plans for another 3 stores to open within the year, Seven is set to make waves amongst China’s socialites and fashion-forward alike. 7FAM, part of the VF brand family, recently held a party to preview...
February 26th, 2010 | Celebrities in China, Simon, VF brands | Read More

Shanghai’s Bike Rental System Set to Transform City’s Biking Landscape

Shanghai
We’ve had our eye firmly fixed on bike culture in Chinese society over the past month, charging our ethnographic electrodes, allowing us to notice something interesting springing up along Shanghai’s sidewalks: a Forever powered bike rental system. (photo credit, tokyocraiger) Shanghai has...
February 22nd, 2010 | Joey, Shanghai Forever Bicycle Company, Trends and Insights | Read More

The Rise of Fixed Gear Bikes and the Advancement of Bike Culture in China

The Rise of Fixed Gear Bikes and the Advancement of Bike Culture in China
There’s a point when a trend turns into a movement and movement turns into a way of life. In regards to the advancement of bike culture in major Chinese cities, a movement has begun. The influx of foreign and local led biking efforts across major Chinese cities is propelling both the customized (through...
January 5th, 2010 | China Design, Extreme Sports, Trends and Insights | Read More

Continuously “Digging” to Find The Root of Chinese Youth Sub-cultures

Continuously "Digging" to Find The Root of Chinese Youth Sub-cultures
Although receiving disproportionate amounts of attention in the western media, most of China’s growing youth subcultures are still largely marginalized. Yet, as a new generation emerges, not only aware of foreign subcultures but also with access to local variations, Chinese subcultures will continue...
January 4th, 2010 | Music, Pepsi | Read More

Is China The New Haven For Aged Italian Sportswear Brands?

Little known fact…one of the biggest sportwear brands in China isn’t worn by Kobe or by Beckham. Actually, Kappa isn’t endorsed by any sports stars but it since it’s acquisition by the Dongxiang group in 2002 the brand has seen increased sales of up to $486 million. Kappa which was once...
November 8th, 2009 | Nike | Read More

Analysis: China’s Lively Alcohol Scene

Analysis: China
enoVate has been investigating China’s alcohol market. Anyone who is in the industry will understand the attraction of China’s growing market and, as we detail below, there is good reason to watch this market’s developments. The Beer Market: Consolidation and Competition Unlike the...
November 2nd, 2009 | Alcohol, China Design, Creativity and Design, Suntory, Taiwan Beer, Trends and Insights, Tsingtao Beer, Wuliangye | Read More

As GAP Prepares to Enter China, Old Navy Copycats Abound

As GAP Prepares to Enter China, Old Navy Copycats Abound
In a recent market visit to one of Shanghai’s highest quality department stores, Japanese run SOGO, I saw an interesting new store on their fourth floor. The fourth floor is dedicated to young and contemporary brands, and typically does really good business in the high traffic area of Shanghai’s...
November 2nd, 2009 | Gap, Trends and Insights | Read More

Taiwan Beer Taps into Mainland China

Taiwan Beer Taps into Mainland China
(photo credit, miaourock) Recently in Shanghai, we’ve begun to notice Taiwan Beer popping onto shelves in convenience stores and restaurants throughout the city. Taiwan has been lobbying to gain access and trademarks in the Chinese beer market for over a decade and its recent success could be...
October 27th, 2009 | Alcohol, Taiwan Beer | Read More