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Archive for the ‘Amway’ Category

The Top 100 Consumer Brands in China : Where Do Cosmetic Brands Stand?

The Top 100 Consumer Brands in China : Where Do Cosmetic Brands Stand?
It’s easy to stare at CLSA’s chart of top 100 brands in China and analyze every angle. Domestic vs. Foreign brands, brand sectors, or most fun, how many of these brands do I use in my daily life? But this week, we are looking at cosmetics in China. Coming in the top 100 are the four familiar...
October 13th, 2009 | Amway, Cosmetics, L'Oreal, Maybelline, Olay, Trends and Insights | Read More

Are Celebrity Endorsements Dying Out in China?

Are Celebrity Endorsements Dying Out in China?
Access Asia consumer researcher Paul French recently declared, “After two decades of domination, it seems the days of celebrity endorsements in [Chinese] advertising are finally (and thankfully) drawing to an end.” Citing an “insider” Senior Beijing Ad Executive who made this...
September 24th, 2009 | Amway, Celebrities in China, Microsoft, Nike, Trends and Insights | Read More