Chivas and Black label have succeeded in becoming men’s most favorite alcohol, however, baiju is more often seen at important political banquets or business activities. It seems like there are places where men can’t be without alcohol. Some say, man is like alcohol and alcohol is like man. Men like drinking because alcohol understands them. Alcohol and men are inherently linked. Happy or sad, a man can pour his feeling into alcohol. The spirit of alcohol merges one’s feelings about life and human experience, making happiness, sadness and alcohol all the same, just mere sediments at the bottom of our hearts.

I conducted a quick survey on Xiaonei. 178 people all born in the eighties took part. 21%of them don’t like alcohol or had never drunk any before, whereas 25% like beer the most. So it seems that beer has become the favorite alcohol for the eighties generation. Beer gives ’80 hou’ (80′s kids) a sense of belonging. Maybe as we are still young, we haven’t yet tried Chivas or Black Label. Maybe we are too trendy, so we don’t like the old fashioned liquors which our grandparents like, such as Maotai(茅台) and Wuliangye（五粮液）。

Us eighties kids are in the course of becoming adults and with so much uncontrollable fervor, it’s no suprise we like a clear refreshing drink. Beer isn’t as strong as liquors, it disregards Champagne’s elegance and grape wine’s sweet & sour taste. What remains is endless joy and spontaneity.

The connection between drinking beer and the body’s sensation is irrelevant, what is relevant is the feeling of the heart. The beer brand Carlsberg have become the first flagbearers of the 80’s generation, shouting out their unhappiness. Their youthfulness and vigour seems to be propelling this group into the mainstream of society. Compared with previous mainstream groups this one is much cooler, and therefore they have become the object of attention for the older brand of Carlsberg.

In no particular order, the Top 8 mentioned alcohol brands on douban.com…

• 五粮液（Wuliangye）
• 二锅头 （Erguotou）
• Tsingtao Beer
• Snow Beer
• Bailey’s
• Absinthe Doubs Mystique
• Budweiser
• Absolute Vodka

(photo credit, coenoscar)

Wuliangye and Erguotou are the most famous baijiu (chinese traditional clear rice wine) brands. Tsingtao and Snow are popular local beer brands. Foreign alcohol companies like Bailey’s, Absolute Vodka and Absinthe are also doing well in China. Besides the above brands, local beverages like dark beer, plum wine, fruit wine, rice wine and yellow wine are also gaining in popularity. Foreign introduced mixed drinks such as Rum drinks, Long Island’s, Gin & Tonics, whisky drinks, tequilas and Japanese sake are all becoming more acceptable drinks of the night.