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Archive for the ‘MAC’ Category

The Power of Cosmetics in China

The Power of Cosmetics in China
Cosmetics are invariably the first thing you encounter when you walk into a department store. As fellow enoVate extraordinaire Simon exclaimed when he walked into our local Shanghai department store, “There are so many different brands!” There are numerous reasons for cosmetics prime placement on...
October 15th, 2009 | China Design, L'Oreal, MAC, Maybelline, Miscellaneous, Shisedo, Trends and Insights | Read More

Herborist: A Successful Chinese [Cosmetics] Brand

Herborist: A Successful Chinese [Cosmetics] Brand
As we have already mentioned this week the cosmetics industry in China is highly lucrative but crowded, particularly the skin care industry. The market is filled with overseas giants from America, Europe and Japan but where do the locals fit in? Enter 佰草集. 佰草集 aka Herborist’s parent...
October 14th, 2009 | Cosmetics, L'Oreal, MAC, Shisedo | Read More

大S Says, “Buy This…!” – Cosmetic Views from a Chinese University Student

大S Says, "Buy This...!" - Cosmetic Views from a Chinese University Student
The following article was written by enoVate team member and Shanghai Ocean University student, Sunnie Qin. People are always curious about the lives of celebrities. How do they live? What do they eat? What products are they using? Because of their reputation, people are always watching their every move....
October 14th, 2009 | Cosmetics, L'Oreal, MAC, Maybelline, Shisedo, Trends and Insights | Read More