an insights and design firm.
Archive for the ‘Microsoft’ Category
Are Celebrity Endorsements Dying Out in China?
Access Asia consumer researcher Paul French recently declared, “After two decades of domination, it seems the days of celebrity endorsements in [Chinese] advertising are finally (and thankfully) drawing to an end.”
Citing an “insider” Senior Beijing Ad Executive who made this...
September 24th, 2009 | Amway, Celebrities in China, Microsoft, Nike, Trends and Insights | Read More
- It was great having you on the panel! You're right...
- glad you guys enjoyed, they are doing a great job ...
- Another little tidbit from Sam Flemming (CIC) via ...
- Wish I could be there. Thanks John for keeping eve...
- I'm one of the audience :)
latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.