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Archive for the ‘Nike’ Category

Is China The New Haven For Aged Italian Sportswear Brands?

Little known fact…one of the biggest sportwear brands in China isn’t worn by Kobe or by Beckham. Actually, Kappa isn’t endorsed by any sports stars but it since it’s acquisition by the Dongxiang group in 2002 the brand has seen increased sales of up to $486 million. Kappa which was once...
November 8th, 2009 | Nike | Read More

Streetwear & Starpower: How Chinese Entrepreneurs Aren’t Waiting To Be Endorsed

Streetwear & Starpower: How Chinese Entrepreneurs Aren
Streetwear. The Chinese youth know it and love it. In recent years, China has felt the increasing influence of the two traditional homes of streetwear, America and Japan, and has sought to develop its own brands and image. Chinese streetwear labels CLOT, Subcrew and most recently Nic is Coming, all...
September 25th, 2009 | Celebrities in China, Nike, Trends and Insights | Read More

Are Celebrity Endorsements Dying Out in China?

Are Celebrity Endorsements Dying Out in China?
Access Asia consumer researcher Paul French recently declared, “After two decades of domination, it seems the days of celebrity endorsements in [Chinese] advertising are finally (and thankfully) drawing to an end.” Citing an “insider” Senior Beijing Ad Executive who made this...
September 24th, 2009 | Amway, Celebrities in China, Microsoft, Nike, Trends and Insights | Read More