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Archive for the ‘Pepsi’ Category

Continuously “Digging” to Find The Root of Chinese Youth Sub-cultures

Continuously "Digging" to Find The Root of Chinese Youth Sub-cultures
Although receiving disproportionate amounts of attention in the western media, most of China’s growing youth subcultures are still largely marginalized. Yet, as a new generation emerges, not only aware of foreign subcultures but also with access to local variations, Chinese subcultures will continue...
January 4th, 2010 | Music, Pepsi | Read More

Analysis : The State of the Chinese Youth 60 Years Later

Analysis : The State of the Chinese Youth 60 Years Later
“The National Day Parade is being held in Shanghai, right?” “Are you even Chinese!?” One of the six identical looking red calico haired hairdressers from Anhui Province shot back at another as they all broke up into laughter. He bowed his head in pretend shame, smiling to himself. “It’s...
September 30th, 2009 | Chinese Nationalism, Pepsi, Trends and Insights | Read More