Archive for the ‘Semir’ Category

Are Celebrity Endorsements in China Even Worth It?

This author has been trying to delve in the economics of celebrity endorsements. It’s one murky world! First and most importantly, celebrity endorsements are as much art as science. While some marketing professors and other thinkers have tinkered with a way to measure the effectiveness of an endorsement...

September 24th, 2009 | Celebrities in China, Creativity and Design, Semir, Trends and Insights | Read More

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