Novo Mania Recap

Last week eno put on a great show at Novo Mania, China’s first street fashion trade show. The event was spearheaded by Novo, the company that created the Novo concept store in various Chinese cities. We were honored to have Sonnet (十四行詩), Momo, Little Nature (小自然), Pinkberry, Yin...

March 9th, 2010 | Art, Faye, Music | Read More

Analysis: China’s Lively Alcohol Scene

enoVate has been investigating China’s alcohol market. Anyone who is in the industry will understand the attraction of China’s growing market and, as we detail below, there is good reason to watch this market’s developments. The Beer Market: Consolidation and Competition Unlike the...

November 2nd, 2009 | Alcohol, China Design, Creativity and Design, Suntory, Taiwan Beer, Trends and Insights, Tsingtao Beer, Wuliangye | Read More

Does Chinese Wine Need A Re-design?

Our designer Kelvin Jin, obviously inspired by this weeks topic, once again comes through with strong visuals and opinions on the state of Chinese wines and their design. 中国的酒肯定有历史，可是中国酒的设计现在还在历史中迷失我想：这里面有附庸风雅的成分；有官僚礼品的原因；有不敢离开固有历史的僵化；有市场眼光的低...

October 23rd, 2009 | Alcohol, China Design, Creativity and Design, Design Thinking | Read More

China’s Oldest Beer Aims for National Dominance

When you live in China, you drink a lot of Tsingtao. Many times it’s not on purpose. The beer is just available pretty much everywhere you go. But, yesterday, I stumbled upon this: Ignore for a second the intrinsic aesthetic value of the image, what about that date at the bottom? 1900! 109 Years...

October 22nd, 2009 | Alcohol, China Design, Creativity and Design, Design Thinking, Miscellaneous, Trends and Insights | Read More

What’s In A Wine Label? Thoughts On Changing Chinese Perspectives

The following is a blog contributed by enoVate designer Kelvin Jin. Once again he brings his unique Chinese design perspective to our research. 这些酒标是开放前普遍存在的，我们看到的是历史，虽然不是很酷，也不是很优雅，可是这里面分明有着国人的精神：多样化的自信，这句话可能比较可笑，一个封闭的国家怎么可能多样化？可以的，虽然比较狭隘，你看这些酒的原料，有葡萄，大米，高粱，谷子，但更有猕猴桃、桂花、樱桃、桂圆、苹果、橘子这些我们现在都少见的口味，这是一种多元，再就是设计样式也是多样的，字体和图形元素丰富，表达的也很准确，至少当时的设计师对自己的设计是很自信的，可以看的出来。我们已经进步了，已经成长了，然而，在快速拔高的同时，我们的设计是不是也在沦为含混不清的定位？是不是也在混沌中迷茫着，这些酒标在提醒着我们，也许，好跟不好一直在伴时间轮番轰炸我们的认知，当时认为好的，改革开放后觉得好土，现在迷茫了，又觉得里面有很多不错和经典的…...

October 21st, 2009 | Alcohol, China Design, Creativity and Design, Design Thinking | Read More

[Re]Think:Hawaii 2009 (Hawaii in November? Yes, please!!)

We at enoVate have been lucky to partner with Cilantro Media to help organize a new conference in Hawaii this November, called [re]think Hawaii. At its core, the conference is about connecting entrepreneurs and investors during a series of panels, lunches, excursions, dinners, cocktails and aloha style...

October 14th, 2009 | Design Thinking, Events | Read More

Are Celebrity Endorsements in China Even Worth It?

This author has been trying to delve in the economics of celebrity endorsements. It’s one murky world! First and most importantly, celebrity endorsements are as much art as science. While some marketing professors and other thinkers have tinkered with a way to measure the effectiveness of an endorsement...

September 24th, 2009 | Celebrities in China, Creativity and Design, Semir, Trends and Insights | Read More

“Brands, sit in the correct seat!”

The following blog is by Ren, a graphic designer at Chinese fashion label JNBY and now a contributor for enoVate. One day, as I drank coke, I suddenly thought of 非常可乐(Future cola, a local soft drink brand). Then I was thinking about how they lost their market share in tier one and tier two cities....

September 24th, 2009 | China Design, Creativity and Design, Design Thinking | Read More

Sawtooth : The vision of eno designer Feng Feng.

A graphic designer is meant to remain invisible. Their words can be read in their colors, their voice can be heard in their pen strokes and their message is expressed in their final design. It is only recently that graphic designers have begun to be recognized for their individual talent. Designers such...

September 7th, 2009 | Creativity and Design, Extreme Sports | Read More

Is Your Computer Extreme?

We have noticed an interesting campaign by Chinese computer company Lenovo surrounding their recent launch of the G430 notebook. Cross-promoting something like computers and extreme sports is a great way to attract youth consumers. The notebook advertisement features an alpine ski design with the slogan,...

September 2nd, 2009 | Creativity and Design, Extreme Sports, Miscellaneous, Trends and Insights | Read More

enovate

Archive for the ‘Creativity and Design’ Category