an insights and design firm. RSS Twitter Flickr facebook Linkedin Slideshare

Archive for the ‘Design Thinking’ Category

Does Chinese Wine Need A Re-design?

Does Chinese Wine Need A Re-design?
Our designer Kelvin Jin, obviously inspired by this weeks topic, once again comes through with strong visuals and opinions on the state of Chinese wines and their design. 中国的酒肯定有历史，可是中国酒的设计现在还在历史中迷失我想：这里面有附庸风雅的成分；有官僚礼品的原因；有不敢离开固有历史的僵化；有市场眼光的低...
October 23rd, 2009 | Alcohol, China Design, Creativity and Design, Design Thinking | Read More

China’s Oldest Beer Aims for National Dominance

China
When you live in China, you drink a lot of Tsingtao. Many times it’s not on purpose. The beer is just available pretty much everywhere you go. But, yesterday, I stumbled upon this: Ignore for a second the intrinsic aesthetic value of the image, what about that date at the bottom? 1900! 109 Years...
October 22nd, 2009 | Alcohol, China Design, Creativity and Design, Design Thinking, Miscellaneous, Trends and Insights | Read More

What’s In A Wine Label? Thoughts On Changing Chinese Perspectives

What
The following is a blog contributed by enoVate designer Kelvin Jin. Once again he brings his unique Chinese design perspective to our research. 这些酒标是开放前普遍存在的，我们看到的是历史，虽然不是很酷，也不是很优雅，可是这里面分明有着国人的精神：多样化的自信，这句话可能比较可笑，一个封闭的国家怎么可能多样化？可以的，虽然比较狭隘，你看这些酒的原料，有葡萄，大米，高粱，谷子，但更有猕猴桃、桂花、樱桃、桂圆、苹果、橘子这些我们现在都少见的口味，这是一种多元，再就是设计样式也是多样的，字体和图形元素丰富，表达的也很准确，至少当时的设计师对自己的设计是很自信的，可以看的出来。 我们已经进步了，已经成长了，然而，在快速拔高的同时，我们的设计是不是也在沦为含混不清的定位？是不是也在混沌中迷茫着，这些酒标在提醒着我们，也许，好跟不好一直在伴时间轮番轰炸我们的认知，当时认为好的，改革开放后觉得好土，现在迷茫了，又觉得里面有很多不错和经典的…...
October 21st, 2009 | Alcohol, China Design, Creativity and Design, Design Thinking | Read More

[Re]Think:Hawaii 2009 (Hawaii in November? Yes, please!!)

[Re]Think:Hawaii 2009 (Hawaii in November? Yes, please!!)
We at enoVate have been lucky to partner with Cilantro Media to help organize a new conference in Hawaii this November, called [re]think Hawaii. At its core, the conference is about connecting entrepreneurs and investors during a series of panels, lunches, excursions, dinners, cocktails and aloha style...
October 14th, 2009 | Design Thinking, Events | Read More

“Brands, sit in the correct seat!”

"Brands, sit in the correct seat!"
The following blog is by Ren, a graphic designer at Chinese fashion label JNBY and now a contributor for enoVate. One day, as I drank coke, I suddenly thought of 非常可乐(Future cola, a local soft drink brand). Then I was thinking about how they lost their market share in tier one and tier two cities....
September 24th, 2009 | China Design, Creativity and Design, Design Thinking | Read More

How Online Shopping Can Help to Kick-Start Chinese Branding

How Online Shopping Can Help to Kick-Start Chinese Branding
After many years spent offering manufacturing services to international brands, many Chinese ‘original equipment manufacturers’(OEM) have gained a lot of experience. Their products are able to meet the requirements of buyers, with good quality and affordable price,but most of them do not...
August 25th, 2009 | China Design, Design Thinking, Miscellaneous, Taobao, Trends and Insights | Read More

Chinese Youth & Eco-products: “People don’t know, but they care.”

Chinese Youth & Eco-products: “People don’t know, but they care.”
Our focus this week at enoVate has been on eco-products and their relevance amongst the Chinese youth. We called upon the services of the enoVate street team to help us with some quick strike interviews to compliment the research from our Insights and Strategy Group. The results overwhelmingly showed...
August 21st, 2009 | Creativity and Design, Design Thinking, Eco-Products in China, Trends and Insights | Read More

Will you pay more for eco friendly products?

Will you pay more for eco friendly products?
As we noted in our post yesterday, many young Chinese still don’t associate many brands with eco friendly products. But that doesn’t mean that they aren’t interested in similar products! Yesterday enoVate’s Street Team hit the mall to interview young Chinese about their attitudes...
August 20th, 2009 | China Design, Design Thinking, Eco-Products in China | Read More

Chinese LOHAS: An Eco-Friendly and Healthy Lifestyle

Chinese LOHAS: An Eco-Friendly and Healthy Lifestyle
乐活族 is the chinese translation of ‘LOHAS’, which in turn means means Lifestyles of Health and Sustainability. This word came from the philosophy of Amercian sociologist PaulRay. LOHAS has become a popular lifestyle choice in China. Chinese LOHAS’ are often known to do the following: eat...
August 19th, 2009 | China Design, Design Thinking, Eco-Products in China, Miscellaneous | Read More

Design for the Disadvantaged Launch Event

Design for the Disadvantaged Launch Event
Last Saturday, I attended the Design for the Disadvantaged (D4D) launch event at The Factory in Shanghai. The concept is great, how can those in the design and innovation field, design useful products and services for the other 90% of the world? Specifically, how can prominent global organizations such...
August 17th, 2009 | China Design, Creativity and Design, Design Thinking, Events, Social Entrepreneurship | Read More