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Archive for the ‘Trends and Insights’ Category
Novo Mania Recap
Last week eno put on a great show at Novo Mania, China’s first street fashion trade show. The event was spearheaded by Novo, the company that created the Novo concept store in various Chinese cities.
We were honored to have Sonnet (十四行詩), Momo, Little Nature (小自然), Pinkberry, Yin...
March 9th, 2010 | Art, Faye, Music | Read More
enovate and Greennovate Launch 2010 Chinese Youth Green Values Report
Throughout the months of November and December, enovate and Greennovate teamed up to conduct the first ever Chinese youth focused environmental study. In our research efforts, we managed to capture 400 unique Chinese youth voices in our surveys and in-depth interviews. These voices represent China’s...
March 9th, 2010 | Enovate Reports, Green China, Joey | Read More
China In Force At Texas Music Festival
Six of China’s biggest names in rock will be playing Texas’ South by Southwest music festival (aka SXSW). SXSW is easily one of the United States’ biggest festivals. It’s a four day event with over 1,400 performers playing roughly 80 venues.
On March 20, Carsick Cars, P.K. 14,...
March 9th, 2010 | Music, Nick | Read More
E-readership On The Rise: Will Cell Phone Novels Replace Books?
We’ve been keeping up with a growing trend: Cell Phone Novels. For more, check out Joey’s article on PSFK.
Cell phone novels (手机小说, Shou Ji Xiao Shuo) have increased in popularity over the years owing to the rise of smart phones, mp3/4 players, PSPs, etc. Their cultural roots...
March 5th, 2010 | Shanda, Simon, Technology | Read More
Shanghai’s Bike Rental System Set to Transform City’s Biking Landscape
We’ve had our eye firmly fixed on bike culture in Chinese society over the past month, charging our ethnographic electrodes, allowing us to notice something interesting springing up along Shanghai’s sidewalks: a Forever powered bike rental system.
(photo credit, tokyocraiger)
Shanghai has...
February 22nd, 2010 | Joey, Shanghai Forever Bicycle Company, Trends and Insights | Read More
“He Sui Pian” – Chinese Films Hope to Heat Up Local Film Industry
With Chinese New Year directly around the corner, the local film industry is once again bracing for its busiest time of year. Despite only being two months into the year 2010, the Chinese film industry has encountered more than its share of publicity. Most notably coming from the success and controversy...
February 10th, 2010 | Chinese New Year, Film, Simon | Read More
Post-90’s Chinese youth vote eno as a ‘must have’ brand
On Friday, January 29th, 360quan.com hosted their 90后潮流先锋榜 (post-90’s generation pioneering trends list) awards ceremony in Beijing. Actor Li Chen emceed the event featuring stars such as Jade Liu Li Yang and Yico Zeng, who came to receive their award and perform for the cheering crowd...
February 2nd, 2010 | Music | Read More
Announcing Youth Research Partnership and Youth Trends 2010 Report
Over the past few months enoVate, and similar youth oriented agencies around the world have been working together on a new global Youth Research Partnership. As stated on our new site,
We are a global partnership of youth specialists – youth marketing and insights agencies in Africa, The Americas,...
January 12th, 2010 | Trends and Insights | Read More
Rian Dundon Photography | “Mastery of English”
22-year-old Beth Tang studies from her English dictionary. Beth grew up in the remote countryside of central China’s Hunan province. Her farmer parents took out bank loans to pay for her undergraduate education while working odd jobs to supplement their income. The first of her family to go...
January 11th, 2010 | Chinese Youth Studying Abroad, Photography | Read More
The Rise of Fixed Gear Bikes and the Advancement of Bike Culture in China
There’s a point when a trend turns into a movement and movement turns into a way of life. In regards to the advancement of bike culture in major Chinese cities, a movement has begun. The influx of foreign and local led biking efforts across major Chinese cities is propelling both the customized (through...
January 5th, 2010 | China Design, Extreme Sports, Trends and Insights | Read More
- Great post Nick and Jermaine. I also noticed recen...
- great shots!
- Forgoing cheaper production in China is a smart mo...
- What a great start to the new year!
- They definitely know how to make a splash, part of...
latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.