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Archive for the ‘Music’ Category
Novo Mania Recap
Last week eno put on a great show at Novo Mania, China’s first street fashion trade show. The event was spearheaded by Novo, the company that created the Novo concept store in various Chinese cities.
We were honored to have Sonnet (十四行詩), Momo, Little Nature (小自然), Pinkberry, Yin...
March 9th, 2010 | Art, Faye, Music | Read More
China In Force At Texas Music Festival
Six of China’s biggest names in rock will be playing Texas’ South by Southwest music festival (aka SXSW). SXSW is easily one of the United States’ biggest festivals. It’s a four day event with over 1,400 performers playing roughly 80 venues.
On March 20, Carsick Cars, P.K. 14,...
March 9th, 2010 | Music, Nick | Read More
Post-90’s Chinese youth vote eno as a ‘must have’ brand
On Friday, January 29th, 360quan.com hosted their 90后潮流先锋榜 (post-90’s generation pioneering trends list) awards ceremony in Beijing. Actor Li Chen emceed the event featuring stars such as Jade Liu Li Yang and Yico Zeng, who came to receive their award and perform for the cheering crowd...
February 2nd, 2010 | Music | Read More
Continuously “Digging” to Find The Root of Chinese Youth Sub-cultures
Although receiving disproportionate amounts of attention in the western media, most of China’s growing youth subcultures are still largely marginalized. Yet, as a new generation emerges, not only aware of foreign subcultures but also with access to local variations, Chinese subcultures will continue...
January 4th, 2010 | Music, Pepsi | Read More
Chinese Youth Cliches to Retire in 2010
This article was originally written for and published on the Shanghiist Web Site on Dec. 30, 2009
As the founder and researcher of the youth focused agency enoVate, we must stay abreast of Chinese youth related topics and the array of related articles and “reports” that rely on the same clichés...
December 30th, 2009 | Music, Trends and Insights | Read More
Inmusic & Travel
Year upon year the Chinese music scene grows. More bands, more labels and more festivals. Much like the expanding diversity of music, festivals themselves broaden in their variety and also in their location. China’s most well established music festival, Midi, was conjunctively held in both Beijing...
August 11th, 2009 | Events, Music, Travel, Trends and Insights | Read More
Adidas’ Funrun Community
A User Submitted Viral Video
For the past couple of years Adidas has endeavoured to build the popularity of running in China. In 2007 it launched its ‘funrun running community’, with the aim of bringing together young people who shared a passion for running. The website was massively successful,...
August 4th, 2009 | Music, Running, Trends and Insights | Read More
With No Regret Tour
Many bands in China trade on the image of being punk or indie but very few follow through with the associated ideals, particularly of being DIY and most importantly TOURING!!
Laofoye – With No Regret
Laofoye and Autopuzzle are two young bands from Southern China whom have bucked this trend and...
July 28th, 2009 | Events, Music | Read More
Event Alert – Music and Youth This Saturday
Our parent company, eno, will be launching their enoise brand with a huge concert at the flagship changle lu store this Saturday. The concert starts at 6:30pm and includes some great bands, including hard queen, pink berry, 21 grams, the mushrooms, joker, and the sonnet. We will be there drinking the...
July 17th, 2009 | Events, Music | Read More
Antidote. The Antithesis of Corporate Concerts.
Yesterday I attended the Antidote music festival in Zhujiajiao, a miniature relic in the far outskirts of Shanghai. Having no idea what to expect from a one day, daytime DJ / Electronic music festival in the center of a famous Shanghai water town, I soon realized that “Antidote” was not the...
May 25th, 2009 | Events, Music, Trends and Insights | Read More
- Great post Nick and Jermaine. I also noticed recen...
- great shots!
- Forgoing cheaper production in China is a smart mo...
- What a great start to the new year!
- They definitely know how to make a splash, part of...
latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.