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Archive for the ‘Social Media’ Category

P1 – HP Mini Case Study: A Great Idea Poorly Executed

P1 – HP Mini Case Study: A Great Idea Poorly Executed
I have been known to trawl P1 on occasion. No reason, sometimes it is just fun to feel exclusive. Anyhow, while doing my rounds I noticed that in one set of street shots, P1’s bread and butter content driver, all the models were holding this same burgundy plastic box. Turns out these awkward poses...
September 9th, 2010 | Advertising and Technology, HP, Simon, Social Media, Trends and Insights | Read More

Location Based Marketing Set To Impact Chinese Youth Early Adopters

Location Based Marketing Set To Impact Chinese Youth Early Adopters
Location Based Service (LBS) is on the tips of tongues recently amongst Chinese marketers, planners and social media gurus. Others are waiting to see whom will step up and be THE Location Based Service in China. In reality, the service is only a game for people to play and compete in. However, if you...
August 27th, 2010 | Faye, Social Media, Technology, Trends and Insights | Read More

Will Digital Social Shopping in China Make An Impact?

Will Digital Social Shopping in China Make An Impact?
Faye is enovate’s Lead Consultant and Strategist and is constantly sharing fashion tips with her friends. In the past week, I have heard at least two friends gush about a restaurant in Beijing, claiming that it is “the best I have ever had in my life!” Other friends could not keep their mouths...
August 12th, 2010 | Faye, Feature II, Miscellaneous, Social Media, Taobao, Trends and Insights | Read More

Chinese Youth Create New Standards of Beauty Online

Chinese Youth Create New Standards of Beauty Online
As we look at the activities of young Chinese online, and in particular their habits when using Social Networking Sites, it is quite apparent that photographs form the primary means of social currency. This is by no means exclusive to China but what is interesting is the means by which, girls in particular,...
August 4th, 2010 | Cosmetics, Feature I, Simon, Social Media, Trends and Insights | Read More

The Youth Offline Luxury Market and Online Space Converge in China

The Youth Offline Luxury Market and Online Space Converge in China
China is the fastest growing and second largest luxury-goods market in the world, it’s strongest consumer spending power is centered in the youth market, and it is on pace to double its online users to 840 million by 2013. Like two meteors speeding through the solar system on a collision course...
August 2nd, 2010 | Fashion Trends, Feature III, Helen, Online Shopping, Social Media, Taobao, Trends and Insights | Read More

6 Keys For Building Strong Youth Brand Advocates in China

6 Keys For Building Strong Youth Brand Advocates in China
Oh, so you’ve heard about social media? It’s about time. Now that the almost every company on the planet is aware of the importance of social media, let’s take a look at how to use social media to help build youth brand advocates in China. (And if you’re not aware of social media’s importance,...
July 28th, 2010 | Faye, Feature IIII, Social Media, Trends and Insights | Read More