Archive for the ‘Taobao’ Category
Chinese Youth Fashion Goes ‘Red’
With the 60th anniversary of China upon us, we have been looking at youth trends which celebrate the nation. One of these, which has recently become popular amongst Chinese youth, is known as the ‘red trend’.
As we all know, red is the national color of China; it is used to represent Chinese...
September 30th, 2009 | Chinese Nationalism, Taobao, Trends and Insights | Read More
Why Young Chinese People Have Embraced Online Shopping
With the rapid growth of the Chinese internet in the past fifteen years, and perhaps China in general, many assumptions have been made (more often than not by Euro/American Sino-sceptics) about how China couldn’t or wouldn’t. While ebay flourished around the world, doubters said the same couldn’t...
August 28th, 2009 | Taobao, Trends and Insights | Read More
[Interview] Taobao A Popular Choice For Budding Chinese Entrepreneurs
More and more young Chinese people are setting up their own businesses on online shopping websites. According to the latest figures from Taobao, China’s largest online shopping website, 20% of their 1.83 million retailers are between the ages of 20 to 23. enoVate spoke to one of these numerous...
August 27th, 2009 | Miscellaneous, Taobao, Trends and Insights | Read More
Why The Spending Power of Chinese Youth Can’t Solely Be Measured By Taobao
This week we’ve been looking at online shopping, and so far much of our attention has been around mammoth Chinese ebay alternative, taobao. However, not all online retail sites which appeal to Chinese youth are based on taobao, neither are they a simple means of procuring a bargain item.
For a while...
August 27th, 2009 | Miscellaneous, Taobao, Trends and Insights | Read More
Taobao item of the DAY: Shanzhai Yoda
Taobao….what a joy. You can get lost of the site so easily. Since its ecommerce week here at enoVate we wanted to highlight some of those often overlooked corners of taobao and the wonders you can find with a little digging.
And what is better than Shanzhai YODAs!
This Yoda doesn’t strike...
August 25th, 2009 | Miscellaneous, Taobao | Read More
How Online Shopping Can Help to Kick-Start Chinese Branding
After many years spent offering manufacturing services to international brands, many Chinese ‘original equipment manufacturers’(OEM) have gained a lot of experience. Their products are able to meet the requirements of buyers, with good quality and affordable price,but most of them do not...
August 25th, 2009 | China Design, Design Thinking, Miscellaneous, Taobao, Trends and Insights | Read More
Random Taobao Item of the Week: June 29th.
In this week’s random Taobao item of the week we have the option to buy a .05RMB value coin for only 5RMB!
Wait, why would you pay for this?! Ah, it’s all in the sale. You, yes YOU the buyer can choose your own 伍分 coin from personal favorite year!!! Amazing! I know I’ve been...
June 29th, 2009 | Taobao, Trends and Insights | Read More
Random Taobao Item of the Week: June 22nd.
Taobao is a dominating online presence. You can buy absolutely anything on Taobao. It’s also changing purchasing patterns and spending habits among the youth of China. Why go to to a real store when you can hope on your mobile and have something delivered directly to your house. In-store buying...
June 22nd, 2009 | Taobao, Trends and Insights | Read More






