an insights and design firm. RSS Twitter Flickr facebook Linkedin Slideshare

Archive for the ‘Weekly Themes’ Category

MG-Roewe: Capturing A Mass Market With Niche Marketing

MG-Roewe: Capturing A Mass Market With Niche Marketing
Props to the guys handling the marketing for MG-Roewe, for they know what we’ve said for some time at enovate: the 80’s generation are not a homogenous mass market. A quick overview of the changing marketing content and tactics show how the MG 3SW was introduced as a mass product for an aspirational...
March 11th, 2010 | MG, Simon, Transportation | Read More

Shanghai Metro: 9 Million Eyes For Your Brand

Shanghai Metro: 9 Million Eyes For Your Brand
Shanghai’s Metro has received a stream of unfavorable publicity over the last months. On December 22, two trains collided. Shanghai’s artery, Line 8, still can’t handle the hordes of passengers. Line 2’s new station, Zhangjiang, proved poorly designed and equally incapable of...
March 10th, 2010 | Jermaine, Transportation | Read More

This Week’s Theme: Transportation

This Week
For this week’s theme, we’ll be looking into all things transportation. Faithful readers will have picked up on our enthusiasm for, and involvement with local bike culture; however, this week we’ll have a much wider scope. Expect cars, scooters, trains, buses, gas-powered, electric-powered,...
March 8th, 2010 | Nick, Transportation | Read More

Seven For All Mankind: Successful China Brand Buzz 101

Seven For All Mankind: Successful China Brand Buzz 101
LA denim brand ‘7 For All Mankind’ recently launched a new Beijing boutique and with plans for another 3 stores to open within the year, Seven is set to make waves amongst China’s socialites and fashion-forward alike. 7FAM, part of the VF brand family, recently held a party to preview...
February 26th, 2010 | Celebrities in China, Simon, VF brands | Read More

“He Sui Pian” – Chinese Films Hope to Heat Up Local Film Industry

"He Sui Pian" - Chinese Films Hope to Heat Up Local Film Industry
With Chinese New Year directly around the corner, the local film industry is once again bracing for its busiest time of year. Despite only being two months into the year 2010, the Chinese film industry has encountered more than its share of publicity. Most notably coming from the success and controversy...
February 10th, 2010 | Chinese New Year, Film, Simon | Read More

Shike: A New Marketing Model Thrives in Beijing

Shike: A New Marketing Model Thrives in Beijing
Beijing trend-spotter, cool-hunter and documentarian, Alessadro De Toni, comes through with an inside look at a new model for online marketing and shopping. Shike (试客) means “testing customer,” and is now a registered trademark and a new business model launched just a few days ago in Beijing....
February 3rd, 2010 | Advertising and Technology | Read More

Hearts and Hard Seats: Traveling During the Chinese New Year

Hearts and Hard Seats: Traveling During the Chinese New Year
This morning, I was talking with enoVate senoir designer Kelvin Jin about his plan for the coming Chinese New Year. He and his wife will be going on a ten day trip to Yunan; visiting cities like Lijiang, Kunming, and Tengchong. This will be Kevin’s first time traveling during the Spring Festival. In...
February 2nd, 2010 | Chinese New Year | Read More

Show Me the Money! New Years Equals Money For Chinese Children

Show Me the Money! New Years Equals Money For Chinese Children
Chinese New Year is just around the corner. In order to commemorate, and better understand the cultural significance of CNY, enoVate will explore a multitude of themes surrounding this great tradition. With Chinese New Year’s approaching, unemployed Chinese youth are buzzing with excitement. Not only...
February 2nd, 2010 | Chinese New Year | Read More

Thanks Carrefour: The Evolution of Grocery Shopping

Thanks Carrefour: The Evolution of Grocery Shopping
enoVate’s own, Faye, gives a first person experience of the evolution of supermarkets since her childhood in the 80’s I still remember how big a deal it was when LianHua opened a supermarket in my neighborhood in the 80’s. Before then, it was completely unthinkable for us to go into...
January 27th, 2010 | Food Shopping | Read More

Local Chinese Food Retailers Battle Strong International Pressure

Local Chinese Food Retailers Battle Strong International Pressure
A Search for Peanut Butter in Panjin My eyes shifted, darting back and forth, spotting feather-less chickens, pieces of pig, bloody beef being chopped into digestible meat. I was lost in the heart of an outdoor meat market in the middle of Panjin, a tier three city in northern China. My sneakers traced...
January 26th, 2010 | Food Shopping | Read More