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Archive for the ‘Advertising and Technology’ Category
Shike: A New Marketing Model Thrives in Beijing
Beijing trend-spotter, cool-hunter and documentarian, Alessadro De Toni, comes through with an inside look at a new model for online marketing and shopping.
Shike (试客) means “testing customer,” and is now a registered trademark and a new business model launched just a few days ago in Beijing....
February 3rd, 2010 | Advertising and Technology | Read More
A Question Posed : Chinese Models or Western Models?
eno Marketing genius Leon Ni contributes his views on the preference of Chinese Models or Western Models in the minds of Chinese youth.
Which models do you prefer in your heart, Chinese models or Western models? The answer is obvious.
It’s akin to a Western guy having a preference to Chinese women...
November 30th, 2009 | Advertising and Technology, Celebrities in China, Trends and Insights | Read More
Most Online Advertising Targeted to Chinese Youth Are So “E Su!”
enoVate superstar team member, Sunnie Qin contributes her thoughts about online advertising and the effectiveness for Chinese youth.
Online Ad’s are so E Su!
In regards to online advertising many of my friends told me their first thoughts were “E Su!”. E Su (恶俗) advertisements are ads which...
November 27th, 2009 | Advertising and Technology | Read More
2012 : A Tidal Wave of Emotions for Chinese Youth
The epic, major motion disaster picture, 2012 has literally taken the world by storm. With over $450 million USD worth of tickets sold globally, the world has taken notice of the Roland Emmerich directed film, depicting the climactic end of the world based on the mythical Mayan prediction.
As one of...
November 26th, 2009 | Advertising and Technology, Trends and Insights | Read More
How Do Trends Filter into China? We Sit Down with Beijing’s c4work to Find Out.
While in Beijing last week, I had the chance to sit down with the guys from c4work. They are a creative bunch led by their creative director Wangyuwei. In addition to their own t-shirt brand iFaction, they also have an online youth magazine called HiLow and a consulting studio. They have worked with...
November 24th, 2009 | Advertising and Technology, Trends and Insights | Read More
Taobao Looks To Online Video To Better Target Chinese Youth
According to information from CR-NetRatings, video websites in China have approx 103 million registered users and the average time spent on video websites has increased to 7.6 mins.
Armed with this knowledge Taobao (China’s premiere online shopping site) has recently launced it’s own video...
November 19th, 2009 | Advertising and Technology | Read More
Is Advergaming The Best Way To Advertise To Chinese Youth?
Step onto any form of public transport in China, look in any direction, someone will be playing on their mobile phone/portable device. In this year alone the mobile gaming industry had already grown to around RMB520 million by Q2, an increase of 39.5% on Q1. Although much of this income for mobile operators...
November 18th, 2009 | Advertising and Technology | Read More
3 Critical Areas to Consider When Marketing to Chinese Youth
enoVate Director John Solomon is in Beijing attending the ad:tech Beijing Conference. The following are notes from a youth panel on Chinese Youth Marketing in the Social Space.
After sitting in on the a youth panel discussion related to the topic of Chinese Youth Marketing in the Social Space, I have...
November 18th, 2009 | Advertising and Technology, Trends and Insights | Read More
Advertising and Technology Relevant for Chinese Youth? Find out this week…
enoVate is up in Beijing this week attending the digital marketing conference, ad:tech Beijing. Thus our weekly theme research will focus on advertising and technology in Chinese youth sectors. We’ll also be providing content from ad:tech Beijing through the eyes of our own John Solomon.
November 17th, 2009 | Advertising and Technology | Read More
- Great post Nick and Jermaine. I also noticed recen...
- great shots!
- Forgoing cheaper production in China is a smart mo...
- What a great start to the new year!
- They definitely know how to make a splash, part of...
latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.