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Archive for the ‘Celebrities in China’ Category
Seven For All Mankind: Successful China Brand Buzz 101
LA denim brand ‘7 For All Mankind’ recently launched a new Beijing boutique and with plans for another 3 stores to open within the year, Seven is set to make waves amongst China’s socialites and fashion-forward alike.
7FAM, part of the VF brand family, recently held a party to preview...
February 26th, 2010 | Celebrities in China, Simon, VF brands | Read More
A Question Posed : Chinese Models or Western Models?
eno Marketing genius Leon Ni contributes his views on the preference of Chinese Models or Western Models in the minds of Chinese youth.
Which models do you prefer in your heart, Chinese models or Western models? The answer is obvious.
It’s akin to a Western guy having a preference to Chinese women...
November 30th, 2009 | Advertising and Technology, Celebrities in China, Trends and Insights | Read More
Chinese Cosmetics Market: An Overview For The Unfamiliar
Where would you look if wanted to know more about cosmetics and the Chinese youth? Why the mall of course! We popped down to our local Parkson and had a nose around to see what was on offer. Here’s what we found…
One floor of the mall presents a wealth of brands, European, American, Korean,...
October 12th, 2009 | Celebrities in China, Cosmetics | Read More
enoVate weekly insights broadcast – Sept. 28th, 2009
We know you’ve been reading a lot of great content about celebrities on our blog this past week, but just in case you missed anything, check out our broadcast and get up to date! Click on the above picture to download.
September 28th, 2009 | Celebrities in China | Read More
Analysis: We Can’t All Be Jay Chou…
Another week has gone by and as we all prepare to head off for vacation, it is time to reflect on a lighter but unusually complex topic of celebrities and their endorsements within China. So if you are unfamiliar with the Chinese celebrity landscape, you may inquire as to way we are spending so much...
September 28th, 2009 | Celebrities in China, Trends and Insights | Read More
Streetwear & Starpower: How Chinese Entrepreneurs Aren’t Waiting To Be Endorsed
Streetwear. The Chinese youth know it and love it. In recent years, China has felt the increasing influence of the two traditional homes of streetwear, America and Japan, and has sought to develop its own brands and image. Chinese streetwear labels CLOT, Subcrew and most recently Nic is Coming, all...
September 25th, 2009 | Celebrities in China, Nike, Trends and Insights | Read More
Are Celebrity Endorsements Dying Out in China?
Access Asia consumer researcher Paul French recently declared, “After two decades of domination, it seems the days of celebrity endorsements in [Chinese] advertising are finally (and thankfully) drawing to an end.”
Citing an “insider” Senior Beijing Ad Executive who made this...
September 24th, 2009 | Amway, Celebrities in China, Microsoft, Nike, Trends and Insights | Read More
SH Street Team: Celebrity Week Street Interviews
Every week, enoVate sends out our Street Team members to take a quick pulse of fashion as well as ask some questions about our weekly theme topic. Scroll down to see what’s on their minds…
Yao Jing, 21
Who are your favorite celebrities? Why do you like him or her?
1. Cecilia Cheung, she...
September 24th, 2009 | Celebrities in China | Read More
Are Celebrity Endorsements in China Even Worth It?
This author has been trying to delve in the economics of celebrity endorsements. It’s one murky world!
First and most importantly, celebrity endorsements are as much art as science. While some marketing professors and other thinkers have tinkered with a way to measure the effectiveness of an endorsement...
September 24th, 2009 | Celebrities in China, Creativity and Design, Semir, Trends and Insights | Read More
Link Round-Up: Celebrities in China
The following is a bunch of links that have helped shape our celeb-week in one way or another. See what you think.
More Trouble for Celebrity Endorsements in China
More Trouble for Celebrity Endorsements in China – Wall Steet Journal
Branding and Celebrity Endorsement – Martin Roll
Star...
September 24th, 2009 | Celebrities in China, Trends and Insights | Read More
- It was great having you on the panel! You're right...
- glad you guys enjoyed, they are doing a great job ...
- Another little tidbit from Sam Flemming (CIC) via ...
- Wish I could be there. Thanks John for keeping eve...
- I'm one of the audience :)
latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.