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Archive for the ‘Coffee vs. Tea’ Category
Analysis: Coffee & Tea In China’s Changing Society
The irony of typing this piece whilst sitting in one of Shangai’s numerate Starbucks’ is not lost on me. The obvious growth of the coffee industry is plain to see. Yet despite it’s growth can coffee compete with the cultural strength of tea? How do the two match up?
Long term success...
November 9th, 2009 | Coffee vs. Tea | Read More
Do the Youth of Hangzhou and Shanghai Drink Coffee or Tea? We Find Out…
(photo credit, AllenHsu)
Located 180 kilometers southwest of Shanghai, the city of Hangzhou is home to beautiful scenery, 6.4 million people, and from our street team surveys, many youth Chinese tea drinkers. The Hangzhou youth mentioned brands such as Longjing, Guanyin, Pu’er Tea, and Nestle as their...
November 9th, 2009 | Coffee vs. Tea | Read More
What Do China’s Best & Brightest Drink, Coffee or Tea?
The following blog contribution comes from our friend in the north, Alec Ash. Alec is based in Beijing, studying at the country’s most prestigious university, Beida (Peking University). Mr. Ash has been kind enough to take time out from his own blog to help give us a better insight as to how the...
November 6th, 2009 | Coffee vs. Tea | Read More
Chivas and Coffee!? Some Chinese Youth Say YES!
There is no doubt that coffee’s popularity is rising amongst Chinese youth. Traditional coffee tastes remain quite standard for Chinese youth. Espresso’s, latte’s, cappuccino’s , mocha’s, and of course straight black are the majority flavors of choice. But it’s simple...
November 6th, 2009 | Coffee vs. Tea | Read More
Mixing Tea and Coffee Cultures with Today’s Chinese Youth
“We hope to have more competitors in the coffee area, everyone works together to make the cake bigger. Compared with tea in the Chinese market, coffee is just only a small part of the beverage market.” – David Sudan, Nestle Coffee China Business Director
Right now in China, it is felt that...
November 5th, 2009 | Coffee vs. Tea, Trends and Insights | Read More
Instant Coffee Dominates Youth Chinese Coffee Market
It’s no secret that instant coffee is cheap, convenient, easy, and well, of course, instant. Nestle details the production process on their website, and it combines a process of selection, blending, grinding, evaporation, and blast drying to end up with the granular powder we all know and love...
November 4th, 2009 | Coffee vs. Tea, Trends and Insights | Read More
Hey China, Don’t Drink the “Healthy Coffee USA Inc.” Kool-Aid
While conducting some initial Coffee and Tea research online, I stumbled upon an interesting looking Reuters article touting the popularity of a new company out of the United States that goes by the name of Healthy Coffee USA Inc. The article states that:
With over 35,000 attendees, including over 3,000...
November 3rd, 2009 | Coffee vs. Tea, Trends and Insights | Read More
What’s in Your Mug? Coffee or Tea? Another Theme Week Begins…
(photo credit, studiosmith)
We are officially back for another enthralling week of research for our readers to enjoy. This week enoVate is diving into coffee and tea mugs to discover what Chinese youth are actually drinking these days. We’ll also be examining the surrounding cultures of coffee...
November 2nd, 2009 | Coffee vs. Tea, Trends and Insights | Read More
- It was great having you on the panel! You're right...
- glad you guys enjoyed, they are doing a great job ...
- Another little tidbit from Sam Flemming (CIC) via ...
- Wish I could be there. Thanks John for keeping eve...
- I'm one of the audience :)
latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.