an insights and design firm.
Archive for the ‘Extreme Sports’ Category
The Rise of Fixed Gear Bikes and the Advancement of Bike Culture in China
There’s a point when a trend turns into a movement and movement turns into a way of life. In regards to the advancement of bike culture in major Chinese cities, a movement has begun. The influx of foreign and local led biking efforts across major Chinese cities is propelling both the customized (through...
January 5th, 2010 | China Design, Extreme Sports, Trends and Insights | Read More
Shanghai Extreme Sports & Music Festival 2009
Last saturday the enoVate team went to the second Shanghai Extreme Sports & Music Festival at Shanghai SMP Skate Park. We were not only there to keep an eye on new youth trends but also to support eno’s new skate influenced line Sawtooth(read our interview with sole designer,Feng Feng, here).
The...
September 29th, 2009 | Events, Extreme Sports | Read More
enoVate broadcast. September 7th, 2009.
This past week we took an exciting look at extreme sports among Chinese youth. Click on the above picture to download a PDF version of our broadcast, and make sure to sign up for next week’s broadcast on the right side of our blog!
September 7th, 2009 | Extreme Sports, Trends and Insights | Read More
Sawtooth : The vision of eno designer Feng Feng.
A graphic designer is meant to remain invisible. Their words can be read in their colors, their voice can be heard in their pen strokes and their message is expressed in their final design. It is only recently that graphic designers have begun to be recognized for their individual talent. Designers such...
September 7th, 2009 | Creativity and Design, Extreme Sports | Read More
The evolution of extreme sports in China : Where it’s been and where it’s headed.
The evolution of extreme sports, most notably skateboarding, BMX and aggressive in-line skating all have followed a similar growth path in Western culture. A sport begins on a very small local level. The early adopters participate in the sport for the love of doing it. These early adopters also drive...
September 4th, 2009 | Extreme Sports, Trends and Insights | Read More
The Top 5 Largest Extreme Sports Parks in China.
Curious to what the top 5 largest extreme sports are in China!? Read below!
1. Beijing Fashion Sports Park
Beijing Fashion Sports Park is located in the Daxing District of Beijing. It covers an area of over 8000 square meters. American extreme sports camp company Woodward is one of the main investors....
September 4th, 2009 | Extreme Sports | Read More
The Top Six Most Popular Extreme Sports Among Chinese Youth.
Based on our most recent qualitative and quantitative research we would like to announce China’s Top 6 most popular extreme sports among Chinese Youth.
1. Skateboarding 滑板
Crossing over into the China realm in the early 90’s, it was not until Quiksilver brought Danny Way into China to...
September 3rd, 2009 | Extreme Sports, Trends and Insights | Read More
Is Your Computer Extreme?
We have noticed an interesting campaign by Chinese computer company Lenovo surrounding their recent launch of the G430 notebook. Cross-promoting something like computers and extreme sports is a great way to attract youth consumers.
The notebook advertisement features an alpine ski design with the slogan,...
September 2nd, 2009 | Creativity and Design, Extreme Sports, Miscellaneous, Trends and Insights | Read More
The Chinese Government Is Down With Extreme Sports…Are You?
In 2004, China’s Ministry of Civil Affairs founded the Chinese Extreme Sports Association. Currently, the CESA lists over 100 unique extreme sport clubs and has over 900 participants.
In your mind, you are thinking, “This is odd, why would the Chinese government be promoting extreme sports...
September 2nd, 2009 | Extreme Sports, Trends and Insights | Read More
Cool Running: How Parkour is Gaining Popularity In China
‘Parkour’ or ‘pao ku’ (cool running) in Chinese, is as an extreme sport that first originated in France. It is based on the idea of participants moving from one point to another as smoothly, efficiently and quickly as possible, whilst using the utmost abilities of their bodies....
August 31st, 2009 | Extreme Sports, Trends and Insights | Read More
- glad you guys enjoyed, they are doing a great job ...
- Another little tidbit from Sam Flemming (CIC) via ...
- Wish I could be there. Thanks John for keeping eve...
- I'm one of the audience :)
- Break out your google translate for this one. It's...
latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.