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Archive for the ‘Running’ Category
Will Li Ning’s Green Shoe Be A Success in China?
Today more and more sports brands have begun to create green products to attract the eco friendly crowd.
This year Li Ning announced the release of an eco friendly shoe to compete with Nike and Adidas. Take a look at Li Ning’s “Green 001″ a shoe recently released in Spring 09.
The Green...
August 20th, 2009 | China Design, Creativity and Design, Eco-Products in China, Running | Read More
A Race Against Time
The following is a broad outline of methods involved in marketing Nike’s 2008 Human Race through social media.
Social Media Marketing: Nike Plus Human Race
As Nike gears up for Shanghai’s 2009 human race a year later, one can’t help but notice that almost all of the main sources for promoting...
August 7th, 2009 | Events, Miscellaneous, Running, Trends and Insights | Read More
“Night running is a world for young people…”
如果说，清晨跑步的基本上是老年人的话，那夜跑则是年轻人的天下。
If we say, early morning running is essentially for old people, then night running is a world for young people.
‘Night running groups’ [夜跑团] are small groups of young Chinese men and women for whom...
August 5th, 2009 | Running, Trends and Insights | Read More
“How Can Running Catch Young People’s Eyes?”
The following article was written by Vincent, a 20 year old local Shanghai-Pudong resident and member of our enoVate street team. In it, Vincent discusses youth attitudes towards running in China.
Nowadays, when asked about running, many Chinese youth will say they have, “No time”. But the situation...
August 4th, 2009 | Running, Trends and Insights | Read More
Adidas’ Funrun Community
A User Submitted Viral Video
For the past couple of years Adidas has endeavoured to build the popularity of running in China. In 2007 it launched its ‘funrun running community’, with the aim of bringing together young people who shared a passion for running. The website was massively successful,...
August 4th, 2009 | Music, Running, Trends and Insights | Read More
A Love/Hate Relationship: New Balance + Running in China.
As a brand promoting running in China, New Balance understands that the perception of running in China is one of love and hate. A small percentage of Chinese have strong passion for the sport of running and genuinely love to lace up a pair of shoes everyday and head out the door. On the other hand, a...
August 3rd, 2009 | Events, Running, Trends and Insights | Read More
Adventurous Runs Around China
Tired of running alone on the treadmill or sweating it out by yourself on the streets? As part of enoVate’s running week, we are here to point the way to all the exciting running action in China.
While the group started abroad, the Hash House Harriers is growing in China. Hash House Harriers is a...
August 3rd, 2009 | Running | Read More
It’s Running Week!
This week at enoVate we will be diving feet first into the sport of running and its relation to youth culture. A few of the topics among many that we will be discussing related to Chinese youth and running include:
Popular running brands among Chinese youth.
Running events promoting running in China.
Youth...
August 3rd, 2009 | Running | Read More
- glad you guys enjoyed, they are doing a great job ...
- Another little tidbit from Sam Flemming (CIC) via ...
- Wish I could be there. Thanks John for keeping eve...
- I'm one of the audience :)
- Break out your google translate for this one. It's...
latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.