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Archive for the ‘Snacks’ Category
Could Whole Foods Survive in China?
enoVate reporting will be a little light over the next week as many of us are out of town or taking some time to explore the country during the October holiday. I am between the States and Canada and will be reflecting on China and youth trends from an external viewpoint over the next few weeks.
As I...
October 3rd, 2009 | Eco-Products in China, Snacks | Read More
Analysis: The Future Of Snacking In China
As the enoVate team poured over mountains of data, reports, advertisements, and conducted their own primary research last week, I was constantly thinking and inquiring about the key indicators as to where the snack industry was heading. Much of the current media buzz and discussion is on how brands are...
September 21st, 2009 | Snacks, Trends and Insights | Read More
“Eating snacks is like an open window…”
Win is a member of enoVate’s Chinese youth network and provided us her thoughts on snacking…
I am studying visual communication at University…
Sometimes when I was working on design, I couldn’t think of any good ideas,then I will listen to music and eat snacks…
Actually this...
September 18th, 2009 | Snacks | Read More
Snack Designs from A Chinese Mind.
Visualize snacks. This is a task we gave enoVate’s Senior Graphic Designer, Kelvin Jin. Here are his snack inspiration pictures:
September 18th, 2009 | China Design, Snacks, Trends and Insights | Read More
The Top 10 Biscuit Brands In China…
….according to a Douban group for biscuit lovers.
Danone
Master Kong
Oreo
Ritz/Pacific Crackers
Wang Wang
Jiashili (嘉士利 )
Dali (达利)
Qingdao Foods (青食)
Hsu Fu (徐福记)
Garden (嘉顿)
The top five is shared by overseas brands, with American brand Kraft foods claiming first, third...
September 17th, 2009 | Snacks | Read More
The Generational Differences in Chinese Snacking.
As part of our weekly theme research, we conduct interviews with members of China’s 70’s, 80’s and 90’s generations to gain unique insights between different consumer classes.
As this week is snack week at enoVate we asked one member from each generation about their favorite snacks, purchasing...
September 17th, 2009 | Snacks, Trends and Insights | Read More
Pan Asian Snack Brands in China : How Are They Still Successful!?
When it comes to snacks, much like many markets, we have three segments of brand powers: Chinese, American/European and Asian.
This third segment is particularly interesting. They have had the advantage of having a better grasp of the Chinese palette than American/European competitors and have had the...
September 16th, 2009 | Miscellaneous, Snacks | Read More
Doritos in China: What’s in a (re)brand name?
The above two viral videos showcase some of the online marketing efforts of Doritos in China. The first represents a campus promotion carried out in 2007 before a rebranding effort as seen the proceeding video. The first was a more simple on site marketing promotion at universities in Shanghai aswell...
September 15th, 2009 | Snacks, Trends and Insights | Read More
Want To Buy A Snack in China? Head Online…
It’s a familiar snack scene at local Chinese grocery stores and quick-shop markets; rows of the same chips, peanuts and yogurts and the same mix of local and international brands. Chinese youth today are tired of the monotonous local snack scene so more and more Chinese youth are turning to the Internet...
September 15th, 2009 | Snacks | Read More
A Snapshot Into Snacking In China
As always at enoVate our first port of call when doing any research is market immersion. This being snack-week it might be more apt to call this ‘mini-market’ immersion. We headed to our local supermarket and convenience stores to see what snacks were on the shelves. After taking a look,...
September 15th, 2009 | Snacks, Trends and Insights | Read More
- It was great having you on the panel! You're right...
- glad you guys enjoyed, they are doing a great job ...
- Another little tidbit from Sam Flemming (CIC) via ...
- Wish I could be there. Thanks John for keeping eve...
- I'm one of the audience :)
latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.