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Archive for the ‘Transportation’ Category

China’s Airways Heating Up As Chinese Youth Choose to Fly

China
Taobao is an essential part of China’s shopping landscape. As we’ve discussed in previous articles, Taobao is most popular amongst China’s 18 – 35 crowd. You can get everything from clothing to kitchen sinks, and at prices that make retail locations cringe. It also turns out,...
March 26th, 2010 | Beibei, Taobao, Transportation, Travel | Read More

What Do Urban Chinese Youth Want From A Car?

What Do Urban Chinese Youth Want From A Car?
Cool youth extraordinaire, Leon Ni, gives his take on what Chinese youth want in a car. The other day I was asked, “what are the 5 most popular cars among your peers?” But it turns out that question is too tough to answer. We all like such different cars. However, I think a lot of us agree...
March 16th, 2010 | Leon, Transportation | Read More

Electric Cars: The Future of Chinese Transportation?

Electric Cars: The Future of Chinese Transportation?
As the world’s fastest growing automobile market, China can potentially be the largest market for zero-emission cars. These last two years, we’ve already seen a nationwide push to increase the number of electric cars on the road. Armed with a mighty bankroll, the central government has taken...
March 16th, 2010 | Nick, Transportation | Read More

MG-Roewe: Capturing A Mass Market With Niche Marketing

MG-Roewe: Capturing A Mass Market With Niche Marketing
Props to the guys handling the marketing for MG-Roewe, for they know what we’ve been preaching for some time: the 80’s generation are not a homogenous mass market. A quick overview of the changing marketing content and tactics show how the MG 3SW was introduced as a mass product for an aspirational...
March 11th, 2010 | MG, Simon, Transportation | Read More

Shanghai Metro: 9 Million Eyes For Your Brand

Shanghai Metro: 9 Million Eyes For Your Brand
Shanghai’s Metro has received a stream of unfavorable publicity over the last months. On December 22, two trains collided. Shanghai’s artery, Line 8, still can’t handle the hordes of passengers. Line 2′s new station, Zhangjiang, proved poorly designed and equally incapable of...
March 10th, 2010 | Jermaine, Transportation | Read More

This Week’s Theme: Transportation

This Week
For this week’s theme, we’ll be looking into all things transportation. Faithful readers will have picked up on our enthusiasm for, and involvement with local bike culture; however, this week we’ll have a much wider scope. Expect cars, scooters, trains, buses, gas-powered, electric-powered,...
March 8th, 2010 | Nick, Transportation | Read More