Will Li Ning’s Green Shoe Be A Success in China?
China Design, Creativity and Design, Eco-Products in China, Running — By Matt on August 20, 2009 at 2:15 pmToday more and more sports brands have begun to create green products to attract the eco friendly crowd.
This year Li Ning announced the release of an eco friendly shoe to compete with Nike and Adidas. Take a look at Li Ning’s “Green 001″ a shoe recently released in Spring 09.
The Green 001 shoe is itself a success in eco friendly design. The shoe body, insoles and shoelaces use natural eco-friendly materials such as paper materials and better cottons.The “Green 001″ also comes with a unique shoebox that showcases a new logo and the slogan “ONLY ONE EARTH.” There are pictures of endangered animals on the bottom of the box. In addition, a picture of Maathai, a Kenyan environmental activist and winner of the Nobel Peace prize, is printed on the box. Yup, you get it, this is one GREEN shoe.
Tags: Add new tag, china, Chinese youth, Eco-Products in China, enoVate, Li Ning, Running
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3 Comments
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