Chivas and Coffee!? Some Chinese Youth Say YES!

There is no doubt that coffee’s popularity is rising amongst Chinese youth. Traditional coffee tastes remain quite standard for Chinese youth. Espresso’s, latte’s, cappuccino’s , mocha’s, and of course straight black are the majority flavors of choice. But it’s simple economics that supply generally caters strictly to demand. So what if Chinese youth had their own choice at coffee shops in China? What would they choose?

According to a group on Douban, titled, “Creative Ways to Drink Coffee”, there are many interesting ways. A few of the ways include:

• Youtiao with Coffee (a deep-fried twisted dough stick)
• Coffee with Salt
• Coke and Coffee
• Coffee and Yingyang Kuaixian (a milk beverage)
• Chivas and Coffee
• Baijiu and Coffee
• Bitter Melon and Coffee
• Instant Coffee, Green tea powerd, and yogurt

As one can see, many of these flavors represent localized hybrids of coffee, tea, and traditional Chinese favorites. We feel that the flavor of coffee is becoming a popular flavor and trend in the snacking and beverage industry and clearly other beverage markets, such as alcohol, tea, milk, yogurt, and soft drinks would be wise to begin experimenting with coffee flavors.