enovate’s Weekly Viral Video Picks
Jermaine, Trends and Insights, Viral Videos — By Jermaine on July 22, 2010 at 6:11 pmThis week’s viral video pick is the heart melting theme song MV for the movie “Post 80′s.” Enjoy the breath taking view of Hangzhou and read what Jermaine has to say about his pick of the week.
This week a music video called “So Close, So Far” captured the attention of Renren users. The MV ignited the post 80′s generation’s passion for discussing their personal experiences with and perspectives on love. It was shared 73309 times and viewed 510686 times. With vocals by Supergirl Jane Zhang, “So Close, So Far” became the theme song for the popular movie “Post 80′s.” Both the magnificent footage of Hangzhou’s West Lake and Zhang’s beautiful voice helped make the movie popular. In turn, the movie’s success has pushed this MV to viral status.

“Post 80′s” tells a story of three 80′s-born Chinese each on a quest to find enduring love. Without famous movie stars or a well-known director, the movie aimed to capture the audience by connecting the characters’ experience with the generation’s own nostalgic memories and sentiments. The movie features events familiar to the post 80′s generation (most of whom are only children). It includes big events such as Beijing winning the Olympics bid, the suicide of Leslie Cheung, as well as little things like old toys. In the film’s background, problems all too familiar for the 80′s babies– troubled relationships, unaffordable housing prices, and unemployment are highlighted but, the main characters’ emotional struggles provide the main focus.
I felt a sense of connection to my generation after watching both the MV and the movie. These feelings are strong because we all experienced being locked at home alone when our parents were working during summer vacations, were criticized more than encouraged by teachers and parents, and grew up with more importance placed on academic achievement over happiness. In spite of this emotional scar tissue, our generation has grown up. We have bravely chased our dreams and loves. We have taken responsibility for our nation, families and ourselves. Post 80′s makes me feel as if all my efforts to grow up have been justified. It makes me feel that our generation is not dispirited, absent-minded, or nerdy but rather that our voice is strong and connected.
Tags: Hangzhou, Jane Zhang, Post 80's











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