enovate’s Weekly Street Shots

Aimed to capture both youth culture and youth fashion trends in Shanghai, our spiffy street team has been running around the city in search of trendy characters, documenting inspiring outfits and asking questions about their interests and fashion insights.

Summer Loving

Name: Yuan Xi
Age: 34
Favorite TV show: True Blood
Favorite celebrity: Faye Wong
Wants to live in: Bangkok
Outfit highlights: The greased up hair, forest green rolled ups, white wingtip shoes, and the whole vintage look

Crazy pants

Name: Roxanne
Age: 21
Favorite movie: Dear John
Wants to live in: Spain
Personal desire: To get married
Outfit highlights: Crazy harem pants, bold royal blue shirt, shinny purple gold chain purse, and some golden knickknacks

The soap opera boys

Name: Zhou xinzuo
Age: 22
Favorite website: Flickr
Favorite brand: Tom Ford
Ideal job: Magazine editor
Outfit highlights: The deep V argyle sweater, necklace of seemingly meaningful things, hip charcoal shoes, and man purse

Name: 理想国少年
Age: 22
Favorite website: Douban
Favorite brand: Alexander McQueen, Alexander Wang
Ideal job: Designer
Outfit highlights: The mushroomy haircut, rolled up khakis, and mandals, preppiness with a korean pop star spin

Human after all

Name: Huang tiaotiao
Age: 20
Loves to: Play video games, travel in Tokyo
Favorite TV show: Kangxi lai le
Favorite designers: Stella McCartney & Jason Wu
Outfit highlights: The daring short hair, double shades, black&whiteness with gold&silver chains, and a cool alligator bag you can’t see

The student

Name: Elva
Age: 19
Lives in: School
Favorite TV show: Gossip girls
Shops at: H&M and Zara
Outfit highlights: The extremely vibrant hot pink sandals, pockets-longer-than-shorts hot shorts, yet a nerdy/nice girl feel from the top