enovate’s Weekly Weibo Round-up
Authors, Beibei, Sina Weibo Round-up — By Beibei on July 26, 2010 at 4:25 pmFor those of you still new to Weibo, it’s Sina’s Twitter-esque, micro-blogging platform which allows Chinese users to type up to 140 characters, disseminating information across the web. (The name Weibo, or in Chinese: 微博, translates to “micro-blog,” however its most popular pronunciation is the same as 围脖 or “scarf” in English). This online giant has proved itself as a force to be reckoned with as usage blossoms both online and through mobile platforms. It’s also a great way to stay up-to-date with Chinese netizens and youth culture. This week we sent our top Chinese voice, Beibei, into the rapid-fire Sina Weibo world to find out what’s being talked about and to provide an enovate Chinese voice in this youth-dominated platform.
With no further ado, we bring you enovate’s Weekly Weibo Roundup:
1. Young Chinese Couple Killed in Car Accident after Volunteering in Tibet
Li Zhuoling, a 21 year-old who recently graduated from Hunan Normal University’s art studies program, and her boyfriend Mao Mengsuo, a professional football player about to be promoted, both died in a recent car accident after volunteering in Tibet. In April 2010, Li saw a posting on Douban requesting Chinese teachers for 20 orphans living in a Tibetan temple. The couple traveled to Tibet to volunteer for one month, bringing the orphans text books and stationary along with their Chinese lessons. The video illustrating their story has been spreaded widely on Sina Weibo and received almost 5000 comments. People said:
“Lovely young couple with great hearts, their love will last forever!”
2. LG’s “Sweet” Weibo Campaign
In April 2010, LG launched their Sina Weibo page featuring the latest LG Lollipop GD580 phone to target the post 80’s and 90’s Chinese youth. Over 8400 Chinese netizens followed the page. Their most recent campaign “ 甜蜜ME,” translates into “Sweet Me,” a collaboration with Guo Jingming (a pop idol and writer popular amongst post 80’s Chinese youth) along with his team who recently launched China’s supposedly “sweetest youth novel.” Exclusive videos of the “Sweet Me” book signing event attracted many of Guo’s fans at Sina Weibo. LG also released the pictures of “ Sweet Star” campaign to better target young consumers.
3. Han Han’s Magazine “Party” Released
On July 7th, China’s most popular blogger and best-selling writer, Han Han released his new magazine Party. Han argued that underpaid jobs for Chinese writers directly leads to the low quality of writing in China. To make a point as the main editor for Party, he promised higher pay for better quality output. He hopes this will help young writers explore and develop their unique writing styles as well as personal character. Many netizens have posted pictures of their copy of the magazine on Sina Weibo and are saying that they enjoyed the content and are excited to see what happens next with the project.
4. New Reality TV Show Targets Young Female Professionals
A new reality TV show “Looking for Dulala” debuted on July 12th on the Shanghai Dragon TV station. The show aims to assist young graduates in understanding themselves and setting career goals. Companies including L’oreal, COSMOPOLITAN, One foundation and China Life have lined up to recruit the best candidates to fill their vacancies through the show. Their Weibo page has attracted over 4000 followers. One viewer commented,
“I watch the show even though they play it really late at night. It’s worth it- I have learned a lot.”
5. The Cutest Cosplay Ever!
A mother who is a big fan of Arale, a Japanese cartoon character, dressed her daughter up like Arale and posted pictures on her blog. Creative factory reposted it at Sina Weibo where it received over 9000 retweets as netizens expressed their wishes to have a daughter as cute as her!
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