Comments on: Flooded with Fake Wines! http://enovatechina.com/blog/flooded-with-fake-wines/ an insights and design firm. Thu, 09 Sep 2010 05:21:55 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Hey China, Don’t Drink the “Healthy Coffee USA Inc.” Kool-Aid | enoVate http://enovatechina.com/blog/flooded-with-fake-wines/comment-page-1/#comment-494 Hey China, Don’t Drink the “Healthy Coffee USA Inc.” Kool-Aid | enoVate Tue, 03 Nov 2009 09:21:20 +0000 http://enovatechina.com/blog/?p=1341#comment-494 [...] this is shady. From a few other trends we’ve been tracking including the recent upsurge in fake wine’s, and the success of actual direct selling companies such as Amway and Avon, let’s hope that [...] [...] this is shady. From a few other trends we’ve been tracking including the recent upsurge in fake wine’s, and the success of actual direct selling companies such as Amway and Avon, let’s hope that [...]

]]> By: Mario http://enovatechina.com/blog/flooded-with-fake-wines/comment-page-1/#comment-471 Mario Thu, 29 Oct 2009 08:54:24 +0000 http://enovatechina.com/blog/?p=1341#comment-471 Dear Matt, thank you for your articel and hints. But, "latest techniques" to help fight counterfeits, are mostly jokes in China. Most of the techniques (such as holograms; IT-based a.c.'s) can be well cracked in China, and for some others, there is no obvious authenification possible for consumers(!). Our comp. is expert in anti-counterfeiting for pharmaceutical products. The question of 'authentification' of "wine" is quite similar. I'd like to add, that the only way of making a product save in the market, is a step-by-step control in supply-chain, including a mix of anti-counterfeiting features, which are partly visible for consumers, and partly only made for (undercover) market investigators. Plus, detailed documentations(!) and a.c. timely switches by producers, as well as data-storage by reliable associations for poss. forensic proofs. Biggest problem over all: What, if the customers in a market gives a damn about "real" or "faik". I realized, that, when it comes to "(grape-)wine" in China, most important is to "give, or show face". The quality is -not seldom- an irrelevant matter in the consumer market. It's just "chique" to serve "a" (branded) wine. Additionally, the policy to controll the wine market, as well as the state strategic market "improvement" is counterproductively, while encouraging "national big-brands". Local quality wine-makers are facing harsh cutthroat competition from these (state-nominated) "big-brands". They will not allow such rivalry. Kindest regards, M.S. Dear Matt, thank you for your articel and hints.
But, “latest techniques” to help fight counterfeits, are mostly jokes in China. Most of the techniques (such as holograms; IT-based a.c.’s) can be well cracked in China, and for some others, there is no obvious authenification possible for consumers(!).

Our comp. is expert in anti-counterfeiting for pharmaceutical products. The question of ‘authentification’ of “wine” is quite similar.
I’d like to add, that the only way of making a product save in the market, is a step-by-step control in supply-chain, including a mix of anti-counterfeiting features, which are partly visible for consumers, and partly only made for (undercover) market investigators.
Plus, detailed documentations(!) and a.c. timely switches by producers, as well as data-storage by reliable associations for poss. forensic proofs.

Biggest problem over all: What, if the customers in a market gives a damn about “real” or “faik”.
I realized, that, when it comes to “(grape-)wine” in China, most important is to “give, or show face”. The quality is -not seldom- an irrelevant matter in the consumer market. It’s just “chique” to serve “a” (branded) wine.
Additionally, the policy to controll the wine market, as well as the state strategic market “improvement” is counterproductively, while encouraging “national big-brands”.
Local quality wine-makers are facing harsh cutthroat competition from these (state-nominated) “big-brands”. They will not allow such rivalry.
Kindest regards,
M.S.

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