http://enovatechina.com/blog/greennovateleading-the-chinese-youth-to-a-greener-future/ an insights and design firm. Wed, 28 Jul 2010 09:59:02 +0000 hourly 1 http://wordpress.org/?v=3.0 http://enovatechina.com/blog/greennovateleading-the-chinese-youth-to-a-greener-future/comment-page-1/#comment-123 enoVation labs. » Blog Archive » Chinese Youth & Eco-products: “People don’t know, but they care.” Fri, 21 Aug 2009 01:56:30 +0000 http://enovatechina.com/blog/?p=656#comment-123 [...] Companies such as Greennovate are very savvy in their approach to the Chinese youth. They have chosen fashion as one method of communication. In collaborating with eno, they have helped raise awareness about global warming through their ‘neti the yeti’ campaign. However, they have also combined this with a more practical approach in educating high school students with their FedEX environmental outreach programme. Their practice of resonating at an emotional level with their fashion led products, whilst using more traditional teaching methods to educate young people about environmental issues helps Greennovate to best connect and meet the needs of the Chinese youth. (see our interview with Greennovate Founder, Mihela Hladin) [...] [...] Companies such as Greennovate are very savvy in their approach to the Chinese youth. They have chosen fashion as one method of communication. In collaborating with eno, they have helped raise awareness about global warming through their ‘neti the yeti’ campaign. However, they have also combined this with a more practical approach in educating high school students with their FedEX environmental outreach programme. Their practice of resonating at an emotional level with their fashion led products, whilst using more traditional teaching methods to educate young people about environmental issues helps Greennovate to best connect and meet the needs of the Chinese youth. (see our interview with Greennovate Founder, Mihela Hladin) [...]

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