Post-90’s Chinese youth vote eno as a ‘must have’ brand
Music — By Karen on February 2, 2010 at 10:22 pm
On Friday, January 29th, 360quan.com hosted their 90后潮流先锋榜 (post-90’s generation pioneering trends list) awards ceremony in Beijing. Actor Li Chen emceed the event featuring stars such as Jade Liu Li Yang and Yico Zeng, who came to receive their award and perform for the cheering crowd of Chinese teenage fans from all over China.
These same cheering teenagers and their peers voted on actresses, actors, artists, bands, brands, musicians, and works of art of various types for their influence and pioneering abilities in their respective industries. In collaboration with Mogo, 1626.com and YOHO!, 360quan.com invited their post-90’s generation members to vote within two categories, one for most ‘pioneering spirit’ and the other for ‘must have’ product or brand.
eno won the award for ‘must have independent brand.’ Among the list of ‘must have’ were: HP (notebook), Samsung (mobile phone), ONLY (women’s apparel), Adidas (sports apparel), New Fei Fei 新飞飞 (Netease’s 3-D online game), YOHO! (e-commerce site), Twice (jewelry accessories) and Mito Xiu Xi 美图秀秀 (image processing software).
Here’s who they voted for pioneering spirit: Jade Liu Li Yang 刘力扬 (singer), Xiao Song Jia 小宋佳 (actress), Lucky Monkey 跳猴乐队(fusion punk band), Shi Yan Fei 施艳飞 (up & coming actress), Chang Si Si 常思思 (up & coming folk singer), Zhang Xiao He 张小盒 (online character), Chen Chen 陈晨 (written work). And here’s who they voted for the pioneering spirits of the post-90’s generation (meaning they were actually born in the 1990’s): Yico Zeng 曾轶可 (singer), Li Chen 李晨(TV host), 杨紫 Yang Zi (pop star), BY2 (Singaporean music duo), Caffiene (band), Ai Shui Shui 艾水水 (TV & Film work).
360quan.com is China’s fastest growing social media network for post-90’s generation youth. With close to 25 million registered users, 360quan.com is devoted to providing an online home for people with similar interests, online clans, and super-connectors. The platform provides all the basics of an SNS, including personal space, blogs, music, videos, photo albums, games and other multimedia services and content. Their users have a distinct urban youth culture; they are the hip-hop artists, the make-up stylists, the snowboarders and the parkour clubs that are leading China’s youth revolution.
Once again thank you 360quan.com and special thanks to our post-90’s generation fans!
Tags: 360quan.com, Adidas, ai shui shui, Beijing, Brands, BY2, caffeine, celebrities, china, China youth, eno, fashion, HP, li chen, Liu Li Yang, Lucky Monkey, Mito Xiu Xiu, Mogo, Music, online shopping, ONLY, punk, Samsung, Shi Yan Fei, Twice, xiao song jia, Yico Zeng, yoho, Zhang Xiao He
Tweet This
Digg This
Save to delicious
Stumble it
1 Comment
Congrats with the award – great to see that Eno has been able to create a household name in China within short time – you are on the right track for sure. I think the categorization is weird though I must say. How is a brand like ONLY in this group? They are present in any mall in China and is as mainstream as they come and usually for an older crowd. And Adidas…?? I dont see the connection between the 360 quan concept and the fashion brands above – except for Eno. Does this mean that 360 actually is totally mainstream or that they did not ask the users about the contestants? Or that Eno is less alternative than their profile suggest and thus fits in with these brands?? Alternatively this could also suggest that the Chinese youth who see themselves as raw and edgy are actually ordinary young consumers on a very basic level who does not at all aspire to becoming the hiphop artists, snowboarders and parkours that we know from abroad?? I hope this is not the case.