enovate» Add new tag http://enovatechina.com/blog an insights and design firm. Thu, 29 Jul 2010 07:04:02 +0000 en hourly 1 http://wordpress.org/?v=3.0 Will Li Ning’s Green Shoe Be A Success in China? http://enovatechina.com/blog/chinas-green-shoe/ http://enovatechina.com/blog/chinas-green-shoe/#comments Thu, 20 Aug 2009 06:15:20 +0000 Matt http://enovatechina.com/blog/?p=677 Today more and more sports brands have begun to create green products to attract the eco friendly crowd.
This year Li Ning announced the release of an eco friendly shoe to compete with Nike and Adidas. Take a look at Li Ning’s “Green 001″ a shoe recently released in Spring 09.

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The Green 001 shoe is itself a success in eco friendly design. The shoe body, insoles and shoelaces use natural eco-friendly materials such as paper materials and better cottons.The “Green 001″ also comes with a unique shoebox that showcases a new logo and the slogan “ONLY ONE EARTH.”  There are pictures of endangered animals on the bottom of the box. In addition, a picture of  Maathai, a Kenyan environmental activist and winner of the Nobel Peace prize, is printed on the box. Yup, you get it, this is one GREEN shoe.

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