Post-90’s Chinese youth vote eno as a ‘must have’ brand

On Friday, January 29th, 360quan.com hosted their 90后潮流先锋榜 (post-90’s generation pioneering trends list) awards ceremony in Beijing. Actor Li Chen emceed the event featuring stars such as Jade Liu Li Yang and Yico Zeng, who came to receive their award and perform for the cheering crowd...

February 2nd, 2010 | Music | Read More

China’s Oldest Beer Aims for National Dominance

When you live in China, you drink a lot of Tsingtao. Many times it’s not on purpose. The beer is just available pretty much everywhere you go. But, yesterday, I stumbled upon this: Ignore for a second the intrinsic aesthetic value of the image, what about that date at the bottom? 1900! 109 Years...

Link Round-Up: Celebrities in China

The following is a bunch of links that have helped shape our celeb-week in one way or another. See what you think. More Trouble for Celebrity Endorsements in China More Trouble for Celebrity Endorsements in China – Wall Steet Journal Branding and Celebrity Endorsement – Martin Roll Star...

September 24th, 2009 | Celebrities in China, Trends and Insights | Read More

“Brands, sit in the correct seat!”

The following blog is by Ren, a graphic designer at Chinese fashion label JNBY and now a contributor for enoVate. One day, as I drank coke, I suddenly thought of 非常可乐(Future cola, a local soft drink brand). Then I was thinking about how they lost their market share in tier one and tier two cities....

September 24th, 2009 | China Design, Creativity and Design, Design Thinking | Read More

Will you pay more for eco friendly products?

As we noted in our post yesterday, many young Chinese still don’t associate many brands with eco friendly products. But that doesn’t mean that they aren’t interested in similar products! Yesterday enoVate’s Street Team hit the mall to interview young Chinese about their attitudes...

August 20th, 2009 | China Design, Design Thinking, Eco-Products in China | Read More

The Development of Chinese Outdoor Sports

China’s outdoor sports have developed rapidly in the past 20 years. Twenty years ago, the first group of chinese outdoor sports people were sewing sleeping bags, using plastic sheets to make tents, and using military bags as their travel equipment. With the increase in living standards, more and more...

August 10th, 2009 | China Design, Creativity and Design, Travel | Read More

Chinese Youth Street Profile Series.

enoVate is hitting the the streets of Shanghai to interview Chinese youth consumers to better understand the China youth market and provide depth and real-life stories to our ongoing market research. Stay tuned to enoVate’s blog for weekly profiles, pictures and insights into what is really going...

May 11th, 2009 | Trends and Insights | Read More

Chinese Innovation Brand Series : Li Ning

As China’s economy continues to grow at a steady clip, Chinese businesses and brands also continue to see unprecedented growth. Many Chinese brands have yet to permeate global markets, instead taking bits and pieces from global companies and schlocking them as their own ideas to Chinese consumers. However,...

April 30th, 2009 | Miscellaneous | Read More

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Posts Tagged ‘Brands’