an insights and design firm.
Posts Tagged ‘celebrities’
Post-90’s Chinese youth vote eno as a ‘must have’ brand
On Friday, January 29th, 360quan.com hosted their 90后潮流先锋榜 (post-90’s generation pioneering trends list) awards ceremony in Beijing. Actor Li Chen emceed the event featuring stars such as Jade Liu Li Yang and Yico Zeng, who came to receive their award and perform for the cheering crowd...
February 2nd, 2010 | Music | Read More
Analysis: We Can’t All Be Jay Chou…
Another week has gone by and as we all prepare to head off for vacation, it is time to reflect on a lighter but unusually complex topic of celebrities and their endorsements within China. So if you are unfamiliar with the Chinese celebrity landscape, you may inquire as to way we are spending so much...
September 28th, 2009 | Celebrities in China, Trends and Insights | Read More
Are Celebrity Endorsements in China Even Worth It?
This author has been trying to delve in the economics of celebrity endorsements. It’s one murky world!
First and most importantly, celebrity endorsements are as much art as science. While some marketing professors and other thinkers have tinkered with a way to measure the effectiveness of an endorsement...
September 24th, 2009 | Celebrities in China, Creativity and Design, Semir, Trends and Insights | Read More
Link Round-Up: Celebrities in China
The following is a bunch of links that have helped shape our celeb-week in one way or another. See what you think.
More Trouble for Celebrity Endorsements in China
More Trouble for Celebrity Endorsements in China – Wall Steet Journal
Branding and Celebrity Endorsement – Martin Roll
Star...
September 24th, 2009 | Celebrities in China, Trends and Insights | Read More
This Summer’s Best/Worst Show? At Least Influential Marketing
This article is a translation of a piece by enoVate’s new in house marketing guru, Leon. Leon will be analyzing the local market with us so expect more from him!
In the world of endorsements, this summer will be remembered for the idol drama “一起来看流星雨” (Let’s go to see the...
September 24th, 2009 | Celebrities in China, Trends and Insights | Read More
VANCL’s Search For New Brand Spokesperson…
It has recently been revealed that high profile online clothing retailer, VANCL, is on the search for a new spokesperson to represent their brand in the upcoming seasons. Details have shown that VANCL is willing to work with both men and women, local and foreign, however, its been indicated that they...
September 23rd, 2009 | Celebrities in China, Trends and Insights | Read More
- great shots!
- Forgoing cheaper production in China is a smart mo...
- What a great start to the new year!
- They definitely know how to make a splash, part of...
- I hope this can go someway to alleviating the rush...
latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.