Post-90’s Chinese youth vote eno as a ‘must have’ brand

On Friday, January 29th, 360quan.com hosted their 90后潮流先锋榜 (post-90’s generation pioneering trends list) awards ceremony in Beijing. Actor Li Chen emceed the event featuring stars such as Jade Liu Li Yang and Yico Zeng, who came to receive their award and perform for the cheering crowd...

February 2nd, 2010 | Music | Read More

Local Chinese Food Retailers Battle Strong International Pressure

A Search for Peanut Butter in Panjin My eyes shifted, darting back and forth, spotting feather-less chickens, pieces of pig, bloody beef being chopped into digestible meat. I was lost in the heart of an outdoor meat market in the middle of Panjin, a tier three city in northern China. My sneakers traced...

January 26th, 2010 | Food Shopping | Read More

“I Want A Mixed-Race Baby”: Are Chinese Youth After A Mixed-Race Baby?

Some declare China is a “beauty economy” – that one’s fate is overwhelmingly dependent on their physical appearance. While we generally refute any such blanket statements, we have picked up on an interesting development amongst a small segment of Post-80’s parents. As anxious...

January 20th, 2010 | Post 80's Parents | Read More

Out With the Old: Are New Chinese Parents Westernizing their Kids?

For this week’s enoVate theme topic, we’ve selected Post-80’s Babies as Parents. We’ll be taking an in-depth look at various aspects of this new generation of parents and their significance to contemporary Chinese society. We start this theme with an article by new enoVate team...

January 13th, 2010 | Post 80's Parents | Read More

Announcing Youth Research Partnership and Youth Trends 2010 Report

Over the past few months enoVate, and similar youth oriented agencies around the world have been working together on a new global Youth Research Partnership. As stated on our new site, We are a global partnership of youth specialists – youth marketing and insights agencies in Africa, The Americas,...

January 12th, 2010 | Trends and Insights | Read More

Rian Dundon Photography | “China’s Next Next Generation”

We welcome Rian Dundon to the enoVate blog team. He will provide weekly photos and snapshots into the lives of Chinese youth. His excellent photography will help to contextualize our weekly themes. Enjoy! At age 23 Chen Yu, a graduate student in software engineering at a top school in Hunan province,...

January 4th, 2010 | Photography | Read More

Waving The Flag on Nationalism and Chinese Youth.

Everyone in China is gearing up for the 60th Chinese National Anniversary celebration as well as an extended holiday. For this reason, we’ll be taking a quick dive into Chinese nationalism this week and what this actually means to Chinese youth. We’ll also look at how some brands are using...

September 28th, 2009 | Chinese Nationalism, Trends and Insights | Read More

This Summer’s Best/Worst Show? At Least Influential Marketing

This article is a translation of a piece by enoVate’s new in house marketing guru, Leon. Leon will be analyzing the local market with us so expect more from him! In the world of endorsements, this summer will be remembered for the idol drama “一起来看流星雨” (Let’s go to see the...

September 24th, 2009 | Celebrities in China, Trends and Insights | Read More

We’ve got our eye on celebrities in China this week…

Perhaps it’s the recent buzz surrounding the copious amounts of Chinese celebrities in the new movie The Founding of a Republic (建国大业) or we’re just fat and happy off of our recent snack week, but this week we’ll be tracking celebrities in China. Celebrities in China come from...

September 21st, 2009 | Celebrities in China | Read More

Will you pay more for eco friendly products?

As we noted in our post yesterday, many young Chinese still don’t associate many brands with eco friendly products. But that doesn’t mean that they aren’t interested in similar products! Yesterday enoVate’s Street Team hit the mall to interview young Chinese about their attitudes...

August 20th, 2009 | China Design, Design Thinking, Eco-Products in China | Read More

enovate

Posts Tagged ‘China youth’