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Posts Tagged ‘china’
Seven For All Mankind: Successful China Brand Buzz 101
LA denim brand ‘7 For All Mankind’ recently launched a new Beijing boutique and with plans for another 3 stores to open within the year, Seven is set to make waves amongst China’s socialites and fashion-forward alike.
7FAM, part of the VF brand family, recently held a party to preview...
February 26th, 2010 | Celebrities in China, Simon, VF brands | Read More
Post-90’s Chinese youth vote eno as a ‘must have’ brand
On Friday, January 29th, 360quan.com hosted their 90后潮流先锋榜 (post-90’s generation pioneering trends list) awards ceremony in Beijing. Actor Li Chen emceed the event featuring stars such as Jade Liu Li Yang and Yico Zeng, who came to receive their award and perform for the cheering crowd...
February 2nd, 2010 | Music | Read More
Continuously “Digging” to Find The Root of Chinese Youth Sub-cultures
Although receiving disproportionate amounts of attention in the western media, most of China’s growing youth subcultures are still largely marginalized. Yet, as a new generation emerges, not only aware of foreign subcultures but also with access to local variations, Chinese subcultures will continue...
January 4th, 2010 | Music, Pepsi | Read More
The Top 10 Chinese Online Games: What’s Hot With Chinese Gamers
Dungeon and Fighter (Operator, Developer: Tencent (0700.HK), Neople)
Legend of Mir 2 (Shanda (Nasdaq:SNDA), Wemade)
QQ Speed (Tencent)
Audition (Nineyou, T3 Entertainment)
World of Warcraft (NetEase (Nasdaq:NTES); Blizzard Entertainment)
Tian Long Ba Bu (Changyou (Nasdaq:CYOU))
QQ Dancer (Tencent, Horizon...
December 1st, 2009 | Gaming | Read More
Taobao Looks To Online Video To Better Target Chinese Youth
According to information from CR-NetRatings, video websites in China have approx 103 million registered users and the average time spent on video websites has increased to 7.6 mins.
Armed with this knowledge Taobao (China’s premiere online shopping site) has recently launced it’s own video...
November 19th, 2009 | Advertising and Technology | Read More
Is Advergaming The Best Way To Advertise To Chinese Youth?
Step onto any form of public transport in China, look in any direction, someone will be playing on their mobile phone/portable device. In this year alone the mobile gaming industry had already grown to around RMB520 million by Q2, an increase of 39.5% on Q1. Although much of this income for mobile operators...
November 18th, 2009 | Advertising and Technology | Read More
“Flash” Friendship: The New Way To Build Relationships For Chinese Youth
If we are to believe all that is written about China and Chinese youth then we assume them to be a lost and lonely generation, at the mercy of their own increasing consumer desires and societal pressure. If this is the case, the ways Chinese youth choose to form relationship can’t be assumed to conform...
November 16th, 2009 | Relationships and Dating, Travel, Trends and Insights | Read More
China’s 80’s Generation : Sexually Liberal, Traditionally Minded
Wednesday was China’s annual “Singles Day” (11/11 , 光棍节). Many bachelors announced their single’s declaration that is, “Single is simple, double is trouble, triangle is terrible, multiple is miracle!” on their QQ and XiaoNei (Renren) pages. It seems that many bachelors worry...
November 13th, 2009 | Relationships and Dating | Read More
Analysis: Coffee & Tea In China’s Changing Society
The irony of typing this piece whilst sitting in one of Shangai’s numerate Starbucks’ is not lost on me. The obvious growth of the coffee industry is plain to see. Yet despite it’s growth can coffee compete with the cultural strength of tea? How do the two match up?
Long term success...
November 9th, 2009 | Coffee vs. Tea | Read More
Is China The New Haven For Aged Italian Sportswear Brands?
Little known fact…one of the biggest sportwear brands in China isn’t worn by Kobe or by Beckham. Actually, Kappa isn’t endorsed by any sports stars but it since it’s acquisition by the Dongxiang group in 2002 the brand has seen increased sales of up to $486 million.
Kappa which was once...
November 8th, 2009 | Nike | Read More
- It was great having you on the panel! You're right...
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- Another little tidbit from Sam Flemming (CIC) via ...
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latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.