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Posts Tagged ‘Chinese youth’
Shike: A New Marketing Model Thrives in Beijing
Beijing trend-spotter, cool-hunter and documentarian, Alessadro De Toni, comes through with an inside look at a new model for online marketing and shopping.
Shike (试客) means “testing customer,” and is now a registered trademark and a new business model launched just a few days ago in Beijing....
February 3rd, 2010 | Advertising and Technology | Read More
Show Me the Money! New Years Equals Money For Chinese Children
Chinese New Year is just around the corner. In order to commemorate, and better understand the cultural significance of CNY, enoVate will explore a multitude of themes surrounding this great tradition.
With Chinese New Year’s approaching, unemployed Chinese youth are buzzing with excitement. Not only...
February 2nd, 2010 | Chinese New Year | Read More
Local Chinese Food Retailers Battle Strong International Pressure
A Search for Peanut Butter in Panjin
My eyes shifted, darting back and forth, spotting feather-less chickens, pieces of pig, bloody beef being chopped into digestible meat. I was lost in the heart of an outdoor meat market in the middle of Panjin, a tier three city in northern China. My sneakers traced...
January 26th, 2010 | Food Shopping | Read More
Out With the Old: Are New Chinese Parents Westernizing their Kids?
For this week’s enoVate theme topic, we’ve selected Post-80’s Babies as Parents. We’ll be taking an in-depth look at various aspects of this new generation of parents and their significance to contemporary Chinese society.
We start this theme with an article by new enoVate team...
January 13th, 2010 | Post 80's Parents | Read More
Continuously “Digging” to Find The Root of Chinese Youth Sub-cultures
Although receiving disproportionate amounts of attention in the western media, most of China’s growing youth subcultures are still largely marginalized. Yet, as a new generation emerges, not only aware of foreign subcultures but also with access to local variations, Chinese subcultures will continue...
January 4th, 2010 | Music, Pepsi | Read More
The Top 10 Chinese Online Games: What’s Hot With Chinese Gamers
Dungeon and Fighter (Operator, Developer: Tencent (0700.HK), Neople)
Legend of Mir 2 (Shanda (Nasdaq:SNDA), Wemade)
QQ Speed (Tencent)
Audition (Nineyou, T3 Entertainment)
World of Warcraft (NetEase (Nasdaq:NTES); Blizzard Entertainment)
Tian Long Ba Bu (Changyou (Nasdaq:CYOU))
QQ Dancer (Tencent, Horizon...
December 1st, 2009 | Gaming | Read More
Taobao Looks To Online Video To Better Target Chinese Youth
According to information from CR-NetRatings, video websites in China have approx 103 million registered users and the average time spent on video websites has increased to 7.6 mins.
Armed with this knowledge Taobao (China’s premiere online shopping site) has recently launced it’s own video...
November 19th, 2009 | Advertising and Technology | Read More
Is Advergaming The Best Way To Advertise To Chinese Youth?
Step onto any form of public transport in China, look in any direction, someone will be playing on their mobile phone/portable device. In this year alone the mobile gaming industry had already grown to around RMB520 million by Q2, an increase of 39.5% on Q1. Although much of this income for mobile operators...
November 18th, 2009 | Advertising and Technology | Read More
“Flash” Friendship: The New Way To Build Relationships For Chinese Youth
If we are to believe all that is written about China and Chinese youth then we assume them to be a lost and lonely generation, at the mercy of their own increasing consumer desires and societal pressure. If this is the case, the ways Chinese youth choose to form relationship can’t be assumed to conform...
November 16th, 2009 | Relationships and Dating, Travel, Trends and Insights | Read More
Analysis: Coffee & Tea In China’s Changing Society
The irony of typing this piece whilst sitting in one of Shangai’s numerate Starbucks’ is not lost on me. The obvious growth of the coffee industry is plain to see. Yet despite it’s growth can coffee compete with the cultural strength of tea? How do the two match up?
Long term success...
November 9th, 2009 | Coffee vs. Tea | Read More
- It was great having you on the panel! You're right...
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- Another little tidbit from Sam Flemming (CIC) via ...
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latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.