enovate and Greennovate Launch 2010 Chinese Youth Green Values Report

Throughout the months of November and December, enovate and Greennovate teamed up to conduct the first ever Chinese youth focused environmental study. In our research efforts, we managed to capture 400 unique Chinese youth voices in our surveys and in-depth interviews. These voices represent China’s...

March 9th, 2010 | Enovate Reports, Green China, Joey | Read More

enovate Launches 2010 China Emerging Consumer Trends Report

enovate is proud to announce the release of our 2010 Chinese Emerging Consumer Trends Report. Read through our press release, check out our teaser slideshare, and sign-up to receive a copy of the full report in your inbox! CHINA CONSUMER INSIGHTS AND STRATEGY FIRM, ENOVATE, RELEASES TOP 2010 CHINA...

March 2nd, 2010 | Enovate Reports | Read More

Analysis: Solidifying Relationships in a Shifting Chinese Youth Society

“A high quality of life is equated to traditional family values.” From a recent youth survey conducted by enoVate, family values are a high quality of life indicator. Quality of life represents the ideals that Chinese youth strive for, things they may not necessarily have right now. However, the...

November 16th, 2009 | Relationships and Dating, Trends and Insights | Read More

China $treet Fashion….eno and enoVate Article on CNNMoney.com

Currently the headlining article on CNNMoney.com’s “Small Business” section, the article “China $treet Fashion” details the rise and successes of Shanghai start-up clothing company eno, as well as our humble company, enoVate. We’re proud to be mentioned in this article...

October 29th, 2009 | Miscellaneous | Read More

China’s Oldest Beer Aims for National Dominance

When you live in China, you drink a lot of Tsingtao. Many times it’s not on purpose. The beer is just available pretty much everywhere you go. But, yesterday, I stumbled upon this: Ignore for a second the intrinsic aesthetic value of the image, what about that date at the bottom? 1900! 109 Years...

October 22nd, 2009 | Alcohol, China Design, Creativity and Design, Design Thinking, Miscellaneous, Trends and Insights | Read More

enoVate weekly insights broadcast – Sept. 28th, 2009

We know you’ve been reading a lot of great content about celebrities on our blog this past week, but just in case you missed anything, check out our broadcast and get up to date! Click on the above picture to download.

September 28th, 2009 | Celebrities in China | Read More

MaGiC – Made Green In China Initiative Launch on Sept 27th

Our friends over at Greennovate are launching a new environmental initiative called MaGiC, Made GREEN in China on September 27th, 2009 @ 139‐23 Changle Road, Shanghai. The event starts at 6PM. MaGiC was developed to bring together Chinese youth and responsible businesses in finding a common path towards...

September 22nd, 2009 | Eco-Products in China | Read More

“Eating snacks is like an open window…”

Win is a member of enoVate’s Chinese youth network and provided us her thoughts on snacking… I am studying visual communication at University… Sometimes when I was working on design, I couldn’t think of any good ideas,then I will listen to music and eat snacks… Actually this...

September 18th, 2009 | Snacks | Read More

The Generational Differences in Chinese Snacking.

As part of our weekly theme research, we conduct interviews with members of China’s 70’s, 80’s and 90’s generations to gain unique insights between different consumer classes. As this week is snack week at enoVate we asked one member from each generation about their favorite snacks, purchasing...

September 17th, 2009 | Snacks, Trends and Insights | Read More

enoVate broadcast. September 7th, 2009.

This past week we took an exciting look at extreme sports among Chinese youth. Click on the above picture to download a PDF version of our broadcast, and make sure to sign up for next week’s broadcast on the right side of our blog!

September 7th, 2009 | Extreme Sports, Trends and Insights | Read More

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