an insights and design firm.
Posts Tagged ‘fashion’
Seven For All Mankind: Successful China Brand Buzz 101
LA denim brand ‘7 For All Mankind’ recently launched a new Beijing boutique and with plans for another 3 stores to open within the year, Seven is set to make waves amongst China’s socialites and fashion-forward alike.
7FAM, part of the VF brand family, recently held a party to preview...
February 26th, 2010 | Celebrities in China, Simon, VF brands | Read More
Post-90’s Chinese youth vote eno as a ‘must have’ brand
On Friday, January 29th, 360quan.com hosted their 90后潮流先锋榜 (post-90’s generation pioneering trends list) awards ceremony in Beijing. Actor Li Chen emceed the event featuring stars such as Jade Liu Li Yang and Yico Zeng, who came to receive their award and perform for the cheering crowd...
February 2nd, 2010 | Music | Read More
Chinese Youth Fashion Goes ‘Red’
With the 60th anniversary of China upon us, we have been looking at youth trends which celebrate the nation. One of these, which has recently become popular amongst Chinese youth, is known as the ‘red trend’.
As we all know, red is the national color of China; it is used to represent Chinese...
September 30th, 2009 | Chinese Nationalism, Taobao, Trends and Insights | Read More
Shanghai Extreme Sports & Music Festival 2009
Last saturday the enoVate team went to the second Shanghai Extreme Sports & Music Festival at Shanghai SMP Skate Park. We were not only there to keep an eye on new youth trends but also to support eno’s new skate influenced line Sawtooth(read our interview with sole designer,Feng Feng, here).
The...
September 29th, 2009 | Events, Extreme Sports | Read More
Streetwear & Starpower: How Chinese Entrepreneurs Aren’t Waiting To Be Endorsed
Streetwear. The Chinese youth know it and love it. In recent years, China has felt the increasing influence of the two traditional homes of streetwear, America and Japan, and has sought to develop its own brands and image. Chinese streetwear labels CLOT, Subcrew and most recently Nic is Coming, all...
September 25th, 2009 | Celebrities in China, Nike, Trends and Insights | Read More
VANCL’s Search For New Brand Spokesperson…
It has recently been revealed that high profile online clothing retailer, VANCL, is on the search for a new spokesperson to represent their brand in the upcoming seasons. Details have shown that VANCL is willing to work with both men and women, local and foreign, however, its been indicated that they...
September 23rd, 2009 | Celebrities in China, Trends and Insights | Read More
Metersbonwe’s Celebrity Campaigns
This is an ad for Chinese youth fashion brand Metersbonwe. They have relied heavily on celebrity endorsement but have had the good smarts/fortune in being able to recruit the golden child, Jay Chou. Here he is featured with fellow Taiwanese pop star-cum-actors Pan Wei Bo and Angela Zhang.
Celebrity...
September 22nd, 2009 | Celebrities in China | Read More
“Building Cool Culture With Chinese Characteristics” by Ren
The following blog is by Ren, a graphic designer at Chinese fashion label JNBY and now a contributor for enoVate. Through his blog he displays his keen eye for fashion and design, which has led to him being featured in local fashion magazine, Yoho.
Below Ren uses his interest in fashion as a starting...
September 16th, 2009 | China Design | Read More
Expert Interview: How Greennovate is leading the Chinese youth to a greener future
Having worked closely in the past, we here at enoVate are familiar with the ideals and practices of Greennovate. For those unfamiliar, Greennovate is made up of a group of creative thinkers from around the world. Their goal is to promote greater environmental awareness in China through both social and...
August 20th, 2009 | China Design, Creativity and Design, Eco-Products in China, Miscellaneous, Travel, Trends and Insights | Read More
Eco friendly fashion and what it means for China’s youth
This week we are back in the office and hoping to help save the planet! It’s eco products week here at enoVate.
Want to help save the world while still looking great? How about some shoes made with recycled soles and hemp uppers?
Or check out this innovative active wear company.
Even established...
August 17th, 2009 | China Design, Creativity and Design, Eco-Products in China | Read More
- It was great having you on the panel! You're right...
- glad you guys enjoyed, they are doing a great job ...
- Another little tidbit from Sam Flemming (CIC) via ...
- Wish I could be there. Thanks John for keeping eve...
- I'm one of the audience :)
latest report
We've recently launched our 2010 Emerging Consumer Trends Report, click on the picture to learn more...
The full report contains snapshot into over 30 trends, insights, and examples of the emerging consumer in China.