To commemorate Earth Day, eno partnered with Greenovate to launch the NETI campaign. You see, NETI is a yeti. NETI the Yeti lives in the wilderness and survives off the land. The environment is NETI’s home. However, their home is in danger along with the rest of Earth. Something must be done to save it!

NETI has four colorful personalities to express his thoughts about planet Earth: Orange NETI feels the Earth is too hot, Blue NETI thinks that clean water is important, Green Neti strongly believes that trees are essential to life, Black NETI feels everyone should recycle and properly throw our their waste. Taking part in these four actions will help save planet Earth and NETI’s home!

Along with developing the NETI concept, eno designed eco-friendly T-Shirts and bio-degradable, cellulose cell phone charms that can be purchased on World Earth Day, June 5th to show your support for Neti and the enivornment. These are available in the four NETI colors, orange, green, blue, and black. Special hang-tags are included with the t-shirts that provide 3 ways to make a difference in the environment.

eno had a great presence and turn out yesterday at Greenovate’s Earth Day event. It was great to see both the local and foreign community of Shanghai interacting with NETI and creating their own personalized Neti messages.

eno and enoVate are extremely excited to promote their eco-friendly message to the youth of China. China’s youth has the ability make a huge difference in environmental change and we hope the NETI campaign is one of many steps in this process!

This is not a one time only event. eno is committed to their eco-friendly message and will be introducing additional eco-friendly products every few months. These products will be environmentally friendly and appeal to China’s youth.

Head over to enovatechina.com and eno.cn and greennovate.org for more exciting NETI information!