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Posts Tagged ‘Joey Dembs’

Shanghai’s Bike Rental System Set to Transform City’s Biking Landscape

Shanghai
We’ve had our eye firmly fixed on bike culture in Chinese society over the past month, charging our ethnographic electrodes, allowing us to notice something interesting springing up along Shanghai’s sidewalks: a Forever powered bike rental system. (photo credit, tokyocraiger) Shanghai has...
February 22nd, 2010 | Joey, Shanghai Forever Bicycle Company, Trends and Insights | Read More

Analysis: China’s Post-80’s Born Parents

Analysis: China
Rejoice, for after a brief hiatus, we have brought back our weekly theme analysis. Last week: Post-80’s Parents. Over the last week, the enoVate team has pondered the changing trends in parenting as post-80’s born Chinese are having kids of their own. Changes are taking place in the household,...
January 19th, 2010 | Post 80's Parents | Read More

Young Chinese Parents Head to “Social-Parenting” Sites For Advice

Young Chinese Parents Head to “Social-Parenting” Sites For Advice
Just incase you missed it! enoVate star, Joey Dembs, contributed this article to PSFK last week. A recent Forbes article describes a rash of new Chinese parents logging on to “social-parenting” sites such as Babytree.com to offer advice and garner parenting tips from other new Chinese parents. While...
January 18th, 2010 | Post 80's Parents | Read More

I’m sorry Ms. Warkentin, you did not “crack the youth code”.

In a recent speech given by Juliet Warkentin, Content Director for leading fashion trend forecasting company, WGSN, (check out her blog here) the ability to “crack the youth trend code” using online social communities is discussed. Analysis of youth trends and cultures published by popular...
June 4th, 2009 | Trends and Insights | Read More

Antidote. The Antithesis of Corporate Concerts.

Antidote. The Antithesis of Corporate Concerts.
Yesterday I attended the Antidote music festival in Zhujiajiao, a miniature relic in the far outskirts of Shanghai. Having no idea what to expect from a one day, daytime DJ / Electronic music festival in the center of a famous Shanghai water town, I soon realized that “Antidote” was not the...
May 25th, 2009 | Events, Music, Trends and Insights | Read More

个性 and Your Brand in China.

个性 and Your Brand in China.
What is 个性 (gèxìng) ? 个性 loosely translates to individuality. But like most words it has many connotations: personality, confidence, character, swagger, uniqueness, something that represents who you really are. These are the meanings of 个性 in a youth Chinese context. At enovate we are looking...
May 21st, 2009 | Trends and Insights | Read More

Youth Chinese Identity @ MIDI Festival.

Youth Chinese Identity @ MIDI Festival.
My recent trip to the MIDI festival this past sunday re-ittereated a trend being followed closely by many in the youth Chinese research department (including but not limited to China Youthology, 56minus1, etc.). The trend is simple: Chinese identity. As an outsider with a fascination in Chinese heritage...
May 5th, 2009 | China Design, Trends and Insights | Read More